It?s no secret that getting younger customers is critical. It?s important, because you could potentially have a client for life if you handle the relationship correctly.

So how do you attract them? Here are five tips to make it happen:

#1) Know where young consumers hang out

One of the obvious places they go to is social media sites. The biggest age group using the popular social networking sites is the eighteen to twenty-four bracket. YouTube, Twitter, and MySpace are all examples of social sites that offer a huge amount of profit opportunity.
   
#2) Know who your customer is

Trying to target all young people is not going to work because it?s not specific enough. You will want to narrow it down to a certain age and gender to be more effective. This will enable you to speak exactly to your customer, instead of trying to design some generic advertising that appeals to everyone.

#3) Get in a conversation

More and more, young people are doing business with companies they trust. Trust is one of the most important words today for business.

How do you build trust?

You have to show you care about their needs, and can help them. If you ram one advertising message after another down their throats, they will know you just want the money.

So you first have to identify their needs, and show that you have a solution for them. You want to engage your target market in a conversation and answer their questions.

This will establish you as an expert. So you first have to give them a lot of great free information. If your free information isn?t that good, they will assume that what you are selling isn?t that valuable either.  

Ask them questions. This will show them you care about what they want. After you?ve done this, you can explain how your product would meet their needs.

#4) Use video

As mentioned above, video social networking sites are really taking off. Video is one of the best ways to engage your customer. This is because people can comment on them, much like a blog.

From the comments, you will be able to see the needs that your customers have. Then you can design you product to better meet those needs.  

#5) Emphasize benefits

More than ever, young people don?t care about how long you?ve been in business. They are interested in what you can do for them. Your credentials aren?t as critical as the benefits you provide to them.

So don?t talk about yourself; talk about what you can do for your customer. It might be useful to mention you are an expert, but the main focus should be on the benefits.   

Remember, you are in the business of helping people. That?s the only way to make money. So engaging your customers, finding out their needs, and meeting those needs is how to attract younger customers.

Thanks for reading,

Michael Camire
BizVentures5000

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