In fact, there is a high attrition ratio in Network Marketing; the casualties are many. For this we can blame to a great extent the lack of honesty in the industry and the misleading tactics used to recruit. The truth is that not everybody can make it in Network Marketing, not everyone out there is a prospect and there is such a thing as maximum market penetration.

But what about network marketers? We come into the business full of assumptions and don't bother to do our due diligence; we want to do network marketing not knowing anything about marketing. We don't even know how to develop a sound marketing plan. We fail to see (and this is a major flaw) that a network is composed of people that need to communicate well in order to be effective. Good communication, by the way, does not mean spamming.

But we join social networks not because we want to build relationships but because we want to send spam with impunity. We don't even bother to find out about the person we are spamming. I just received a couple of emails in one of my social networks inviting me to join the company I promote, which means that the persons involved didn't bother to do their homework. When we do that we come across as careless and unprofessional; we show that we don't really care about our fellow networkers and we give the industry a bad name.