Questions

What is the difference between SEO and SEM ?

Asked by Liz Seyi, in Technology

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Answers

Marketing Trends Senior Pro Digital Intelligence
Search Engine Optimization (SEO) aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine's results. SEO is used by businesses and individuals to maximize the visibility of their websites and content to boost traffic and, therefore, business. Companies often hire SEO specialists to implement such strategies to boost organic traffic. Organic traffic arrives at a website naturally and not as a result of paid search efforts, such as pay-per-click (PPC).

SEO is a type of digital marketing that focuses specifically on driving a website higher in search results on sites such as Google, Yahoo, and Bing. Search engines are the most common vehicle in bringing organic (non-paid) traffic to a website, which makes SEO highly competitive: a successful strategy can bring a business a high level of exposure.

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Mar 25th 2021 06:10   
Purpleno INC Junior  Website designer & eCommerce development
SEO is the organic process of generating traffic in your website by performing various activities. But SEM is kind of black hat techniques for generating traffic quickly. It is a advertisement process.
Mar 25th 2021 07:11   
Shaf Brady SEOtraining1.com Professional  Online Business Shop Services
SEO is mainly optimization and SEM is the promotion of a website or page on social media including article writing and also publishing in-house and for other websites like this website for example. My personal opinion is they are both regarded as the same thing by most people but they usually will not admit that due to the bs jargon everyone loves.
Mar 25th 2021 18:19   
Liz Seyi Magnate I  Digital marketing manager
Thank you very much everyone
Mar 25th 2021 23:55   
Anna S. Innovator  Optimization Specialist
SEO is to obtain traffic through the precipitation of keywords and copywriting, and SEM is to place advertisements on search engines.
Mar 26th 2021 00:27   
Lima Dutta Advanced  Accounting services
SEO is the organic process of generating traffic in your website by performing various activities. But SEM is kind of black hat techniques for generating traffic quickly. It is a advertisement process.
Mar 26th 2021 01:35   
Liz Seyi Magnate I  Digital marketing manager
Thank you very much everyone
Mar 26th 2021 22:50   
Nagaraj Rudragouda Senior  Freelance SEO Expert
SEO is the organic process of generating traffic in your website by performing various activities. But SEM is kind of black hat techniques for generating traffic quickly. It is a advertisement process.
Mar 27th 2021 00:16   
Indiq a. Innovator  Indiq Audio
The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.
Mar 27th 2021 00:52   
Liz Seyi Magnate I  Digital marketing manager
Thank you very much everyone
Mar 27th 2021 00:54   
PDF Reviews Advanced  book
SEO is the organic process of generating traffic in your website by performing various activities. But SEM is kind of black hat techniques for generating traffic quickly. It is a advertisement process.
Mar 28th 2021 21:21   
Lima Dutta Advanced  Accounting services
SEO is the organic process of generating traffic in your website by performing various activities. But SEM is kind of black hat techniques for generating traffic quickly. It is a advertisement process.
Mar 30th 2021 02:40   
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