What is the difference between on-page SEO and off-page SEO?

On-page SEO focuses on elements you can control within your website — like content quality, keyword usage, and site design.
Off-page SEO builds your site’s reputation externally — through backlinks, reviews, and overall domain authority.

On-page SEO deals with what you control on your site — content, keywords, and design.
Off-page SEO focuses on how others view your site — backlinks, reviews, and authority.

On-page SEO refers to optimizing elements within your website — like content, keywords, title tags, meta descriptions, internal links, and site speed — to improve search rankings.

Off-page SEO, on the other hand, focuses on external factors such as backlinks, social media promotion, guest posting, and online reputation to boost your site’s authority and visibility.

On-page SEO means everything you do on your website to improve rankings — like:

Using keywords in titles, meta tags, and content

Optimizing images and page speed

Creating quality, user-friendly content

Off-page SEO means everything you do outside your website to boost its authority — like:

Building backlinks

Social media promotion

Forum and guest posting

? Simple difference:

On-page = Optimize your own site

Off-page = Promote your site elsewhere

On-page SEO focuses on elements within your website content quality, keywords, meta tags, headings, internal links, site speed, and mobile optimization. Off-page SEO, on the other hand, builds authority and trust through external factors like backlinks, social signals, brand mentions, and online reputation. Both work together to improve rankings, visibility, and overall organic growth.