What is Search Marketing?

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Search marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Search Marketing encompasses:

SEO: Earning traffic through unpaid or free listings
SEM: Buying traffic through paid search listings
Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to descri

otive here is to appear in top search which helps get the website higher rankings and enhance search visibility so that more traffic is driven to a we