What is Actual CPC ?

Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less -- sometimes much less -- than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click.

Actual Cost-per-click (Actual CPC) is the actual amount you're charged for a click on your Google Ads (formerly known as Google AdWords) ad. It is calculated by dividing the total cost of your clicks by the total number of clicks. Actual CPC can be lower than your Maximum Cost-per-click (Max. CPC) bid, which is the highest amount that you're willing to pay for a click on your ad.

For example, if you have a Max. CPC bid of $1 and your ad receives 100 clicks, but the total cost of those clicks is

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The actual CPC is the minimum amount needed to maintain a rank number higher than the next lower ad.

CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you're charged for a click on your ad.