Do you use SWOT in your business?

Digokgwe, I definitely do too...thanks.

I feel that using SWOT analysis in one's overall business including Apsense would be a positive move

Dharmesh, thanks do you use and has it been helpful to you.

Jonny, there you go! Try it and see if it works for you.

S- strength
W- Weakness
O- Opportunity
T- Threats

This is the actual first time iv seen the definition. lol cheers.

Wow Manju, I try to stay way from deeper discussions here for the thought of losing or boring people...you are a breathe of fresh air. Thank you for sharing.

A bit of how I I use this and a few others is when I have an offline client that needs help with sales (keeping things simple). I normally go over the company and suppliers and supplier's suppliers to come up with a solution if time permits.

If not I do a what I call "feet" method, where I use SWOT and five other methods to measure things

A SWOT (strengths, weaknesses, opportunities and threats) analysis looks at internal and external factors that can affect your business. Internal factors are your strengths and weaknesses. External factors are the threats and opportunities. If an issue would exist even if your business didn't (such as changes in technology), it is an external issue.