What is the difference between on page and off page SEO

On-page and off-page SEO are two fundamental aspects of optimizing a website for search engines. On-page SEO focuses on optimizing elements within the website itself, while off-page SEO focuses on building your website's authority and reputation through external factors like backlinks and social media.

On-page SEO involves optimising elements within your website to improve search rankings, such as keywords, content quality, meta tags, headings, image alt texts, internal linking, and site speed.

Off-page SEO focuses on actions taken outside your website, like building backlinks, social media promotion, influencer outreach, and brand mentions, to boost your site’s authority and credibility.

Both are essential for a successful SEO strategy.

On-page SEO refers to optimizing elements directly on your website, such as content, meta tags, and internal links. An off-page SEO strategy involves activities that take place outside of your website, such as creating backlinks and promoting your social media accounts. Together, they improve your site’s search engine ranking and visibility.

On-page SEO refers to optimizing elements within your website (like content, meta tags, internal links, and site speed).
Off-page SEO involves actions outside your website (like backlinks, social media signals, and influencer outreach) to improve search engine rankings.

On-page SEO focuses on optimizing elements within your website to improve its visibility on search engine results pages (SERPs), while off-page SEO focuses on building your website's authority and credibility through actions outside your website.