If luxury never loses its charm, why should it lose its value?

Luxury represents more than just material wealth — it embodies craftsmanship, heritage, exclusivity, and timeless appeal. Unlike mass-produced goods, luxury items are often designed to last, both in quality and desirability. Their charm doesn’t fade with passing trends; instead, it matures, gaining character and prestige over time.

Because of this enduring allure, the value of luxury should not be viewed as fleeting. Whether it’s a handcrafted watch, a heritage property, or a designer piece,