What Is The Limit Of Characters Used In A PPC Ad?

In a PPC ad, character limits vary by platform. For Google Ads, headlines have a limit of 30 characters, while descriptions can have up to 90 characters. Staying within these limits is crucial for effective messaging. For more details on PPC advertising, visit consultasprime.com for comprehensive resources and tips.

The character limits for PPC ads vary by platform. In Google Ads, search ads allow up to 30 characters for each of the three headline fields, and up to 90 characters for each of the two description lines. Additionally, the path fields in the display URL can be up to 15 characters each. These constraints ensure that ads are concise and effectively communicate key information to potential customers.

Headline: 25-30 characters and Description: 80- 85 characters

The character limit for PPC ads varies by ad type:
Responsive search ads: Up to 15 headlines with a maximum of 30 characters each, and up to 4 descriptions with a maximum of 90 characters each
Expanded text ads: At least two headlines with a maximum of 30 characters each, and up to two descriptions with a maximum of 90 characters each
Expanded dynamic search ads: Two description lines with a maximum of 90 characters each
Dynamic search ads: Two description lines with a maximum of 35 char

A standard ad can have a maximum of 25 characters in the headline and 70 characters total in the descriptions. An expanded text ad can have 30 characters, each in the first and second headlines. The description of an expanded text ad can have 80 characters.