những cân nhắc chính khi triển khai CRM

by Thienthoi Media Thiên Thời

nhung can nhac chinh khi trien khai CRM CRM da va dang duoc su dung rong rai tren the gioi cung nhu tai Viet Nam Tuy nhien rat nhieu nguoi chua hieu het duoc loi ich cua phan mem CRM doi voi doanh ngh

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Review on những cân nhắc chính khi triển khai CRM

1 Du lieu la thanh phan quan trong nhat trong he thong CRM Du so huu nhung tinh nang tuyet voi nhat nhung neu mot he thong CRM ma khong co du lieu gi thi thuc chat no chi la mot cai vo khong Vi vay hay tap trung xay dung do tin cay cua tap du lieu trong he thong CRM

2 He thong CRM co trien khai thanh cong hay khong con phu thuoc vao muc do su dung phan mem va ti le phan tram cong viec Cang nhieu du lieu dang tin duoc nhap vao he thong nhung du lieu nay se tro thanh tai san cang gia tri cho tat ca nguoi dung Tai san du lieu cang co gia tri cang de co duoc nhieu nguoi dung gop phan xay dung thuc day va dong gop vao su phat trien cua he thong Tom lai neu han vien su dung phan mem mot cach tich cuc va chu dong se mang lai hieu qua cao khi trien khai phan mem tai doanh nghiep ban

9 LUU Y KHI TRIEN KHAI HE THONG CRM

3 Chat luong du lieu luu tru can phai duoc kiem soat

Du lieu di vao he thong can duoc phan loai ro rang

Xac dinh loai bo cac buoc kinh doanh khien du lieu CRM khong dat hieu qua

4 Hau nhu bat ki he thong CRM nao cung cho phep nguoi dung duoc quyen truy cap vao nhung du lieu vuot ra ngoai pham vi quan li cua co so du lieu Vi vay viec tich hop la vo cung can thiet nhung van de la viec tich hop lai thuong khong de dang va ton kem hon nhieu so voi viec trien khai du an CRM luc ban dau Su tich hop luon cho ban thay nhieu van de ve du lieu dang ton tai trong he thong

5 Hay xac dinh khac phuc sua chua cac van de gap phai trong he thong truoc khi can nhac den viec thay the ca he thong Ban se can giai quyet moi van de dang ton tai de co the trien khai thanh cong he thong CRM cho doanh nghiep minh

6 Nhung loi ich cua CRM khong den tu chinh he thong CRM ma den tu viec cai thien quy trinh hoat dong duoc ket hop voi he thong Hai muc dich chinh cua CRM la xay dung danh sach khach hang va dap ung nhu cau cua khach hang Nhung chuc nang cua CRM khong chi dong vai tro quan trong de dat duoc ca hai muc dich tren ma con giup doi ngu nhan vien cai thie

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