Have a Mailing List of Your Own

by Dave Saunders Internet Marketer

Review on Have a Mailing List of Your Own

No matter what type of email you send out, youll need a mailing list. The basic way to build a mailing list is by capturing name and email address information for everyone who buys or shows interest in your product. An email list that YOU COLLECT YOURSELF is worth its weight in gold. This can be accomplished by using a list manager on your site. List managers also provide the HTML coding for the form on the Gateway pages. A list manager collects the email addresses that are gathered with the form. Thus, your email list is collected. This might take some time so there are methods to use until you get your own email list built. One way to build a mailing list is to do ad swaps with other list owners. The way this works is, you (as company A) have an email list that you send newsletters to and another list owner (company B) has a list they send newsletters to. Company A and Company B place ads on one anothers mailing lists. Each of you is promoting the others list. You can rent or buy targeted email lists. The list you develop using your own customers names is called your house list. Of course, when youre first starting out, your house list is likely to be skimpy. To augment it, one way to go is rent or buy a mailing list. There are two ways to buy or rent a mailing listapproaching the company you want to rent from directly or using a list broker. Any company that emails information to its customers usually has a list manager, who handles inquiries and orders for the mailing list. Another way to build an email list is to list your newsletter in all of the ezine directories. There are also some free sites where you could build your mailing lists from. This is a very cost effective way to build a list of your own as well. Bear in mind that not all names on the list would be genuine. In order for you to make your online business more successful you should invest in a good list manager. A very well known and popluar list manager is Aweber. Aweber allow you to try out their programs for only $1.00 for a month to familiarize yourseld with their program before deciding whether it is what you want for your business.

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Created on Dec 29th 2011 08:01. Viewed 1,853 times.

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