Mailing Lists! Your Pulse Of A Successful Marketin

by Ronei Daselva digital marketing

A mailing list is the backbone to your direct mail campaign. Whether they are used for direct mail or email, the mailing list is your finely tuned audience, the ones who know what you are talking abou

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First, there is the response list. This is made up of the names of people who have responded to you before. They could have entered a contest that you promoted or bought one of your products. Maybe they signed up for a class. A response list is one that makes you money because the people have already made a purchase with your company. These people are the ones that will buy from you again and bring a friend along.

Then, there are compiled lists which are made up of the names of people who you dont know but have been put onto the list because of their demographics. Their names come from various sources, such as survey companies, telemarketing firms and residential address databases.
This is called a cold mailing list because the contacts have never heard of you, your company or your products before.

Newsletter mailing lists are used for an email list that you have developed. Email is easier to send a newsletter because it is free and you can send multiple pages without spending a dime. A newsletter is designed to help customers and prospects get to know your company and products better.
You wont send sales information or coupons because the focus is on useful information which can be in depth articles, tips, resources or general news items. You can build trust and loyalty with the readers through a newsletter.
An announcement list is designed to generate more sales by sending out coupons, new product announcements, holiday specials and other discounts or incentives.

Absentee owner lists are made up of the owners who dont live in their property which could be rentals, second homes or vacation properties. The mailing list has both the property address and the owners address. This list is a great source of investment property leads.

Apartment complex mailing lists includes the mailing address information of those delivery points within a given apartment complex.

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