YouTube video accessibility - How to create accessible videos?

While watching your favorite content on YouTube, do you realize that some people in the world do not have the same privilege of enjoying YouTube content as you? Here, we’re not talking about the different constraints in YouTube content but about the accessibility issues. 

Do you know about YouTube video accessibility?

So today, little is understood about accessible YouTube videos, HTML video accessibility, and other factors Responsible for accessible videos. we will help you to understand how to create highly accessible YouTube videos.

YouTube video accessibility- An overview

To start with, the accessible YouTube videos ensure that people suffering from different disabilities have equal access to them. Hence, YouTube video accessibility helps businesses to level up the content game for audiences irrespective of their abilities.

So, it is easy for companies to ensure seamless access to different information like communication, entertainment, and education. HTML video accessibility further helps in creating accessible YouTube videos.

YouTube video accessibility- Methods to make accessible YouTube videos

So, here you’re at the top methods to create accessible videos for your YouTube marketing initiatives:

• Creating video captions

To start with, video captions are the detailed words written at the bottom of a video to ensure that people with disabilities can read along with what is happening in the video. These video captions convey information, dialogue, narration, aural information, and sound effects. 

So, it is necessary to create video captions that are understandable to a large audience. You can go for the closed captions which are the written dialogues and narratives in the video. It not only helps the disabled but the people who do not have a detailed language understanding of the video content.

Another option is to use the open captions that are quickly decoded from any existing subtitle file by the accessibility testing solution. It offers captions in the languages supported by the video content.

• Using audio descriptions for visual information

Secondly, the level of AA compliance with WCAG guidelines makes it necessary for the accessible videos to use audio descriptions for visual information. So, content like images, animation, infographics, and video must carry detailed audio descriptions. It ensures that people with different impairments can quickly comprehend this content.

Audio descriptions can be standard or extended. The standard audio description refers to the key information in the visual content using narration. The extended audio description refers to the minutiae description of the visual content. 

However, while ensuring YouTube video accessibility, you must ensure that audio descriptions explain all content and offer clear explanations. Further, there should be no overlapping of the original video content and no guessing game for the viewers.

• Using resources special for people with impairments

Thanks to the advancements in assistive technology, there are separate applications for people suffering from different impairments. These cover apps for the deaf like AVA, Google Live Transcribe, and others. There are apps for the blind like Color ID Free, KNFB Reader app, and others.

These are some of the top examples of special resources for people with impairments.

• Using accessible video formats and video players

Moving ahead, content creators need to pay attention to the accessible video formats and video players. Some video players like YouTube automatically start showing the description as text below or to the side of the video. 

It may be necessary for you to perform video conversion to create accessible videos. There is no need to worry as all leading video-sharing websites allow quick video quality conversion. This is ensured to match their accessibility standards.

In any case, it is easy for the content creators to optimize the video’s bandwidth usage by converting or compressing it into different formats.

• Using video transcripts

If you want to move one step ahead of the dedicated captions, go for the video transcripts for YouTube content. Transcripts offer a detailed search and allow easy information finding for people suffering from different impairments.

You can go ahead with the media alternative transcript which includes the written descriptions of the video. These support the assistive technology tools used by a large section of people suffering from impairments.

• Seeking the help of video production resources

Last but not least, you can consider using video production resources for creating accessible YouTube videos. 

These are the dedicated tools that allow quick creating, sharing, and watching videos on the go. It is easy for users to upload different videos using different smart devices.    

Not only this, these production resources have special features for creating accessible videos. So all you need to do is use these tools and platforms to ensure YouTube video accessibility in your content.                                                                              

Conclusion

So what do you think about YouTube video accessibility? 

It's not only to help people suffering from different disabilities but also to ensure that your YouTube video content reaches a wide audience. This increases the overall content reach, and market value, and adds to your brand value.

The different methods like HTML video accessibility help in creating highly accessible video content for YouTube. Not to miss is unlocking the potential of accessible videos when it comes to mastering the skills of YouTube video content marketing.