Wikipedia For Digital Marketing – Everything That You Need To Know

Wikipedia has been around for an approximate of two decades and it still holds great dominance over the entirety of the search engine such as Google and Bing. No one could have imagined that a free-to-use web platform would become the means to the greatest source holder for information on a global scale. However, surprisingly, now digital marketers can take advantage of this reality. 

Each one of you might have utilized the platform for research writing or for compiling and adding extra citations into your thesis, however, now the scope of Wikipedia has greatly expanded and a lot can be done with it. Wikipedia has certainly become a powerful platform for digital marketing, whether you believe it or not. If you have put your utmost trust in this notion then here is how you can use it for your next digital marketing strategy.

Create a Wikipedia Page

Before you begin to incorporate the use of Wikipedia in your digital marketing campaign, the initial step is to create a Wikipedia page first. Without one, the need to use the platform for forming a marketing strategy would not make sense. Wikipedia covers most of the Knowledge Graph by Google so you can now understand how crucial this online encyclopedia has become in giving it out all the relevant information to Google. In order to secure higher rankings on Google, it is must to have a presence on Wikipedia or else your marketing strategy would become futile. 

Use Wikipedia’s backlinks to your benefit

Since Wikipedia has encompassed a major part of the search engines, the platform has higher authority and online presence. For that reason, it also could have numerous useful backlinks. Some professionals have said that the backlinks are no follow so it will not have any significant impact on your digital marketing strategy but some SEO professionals have also deemed it wrong. No matter what your reason is and no matter what your marketing campaign is about, Wikipedia backlinks can be utilized to enhance online presence and brand visibility to the max. 

Wikipedia is not meant for promotions

The entire focus of this article is to highlight all the reasons to use Wikipedia for digital marketing purposes but this, in fact, is against the Wikipedia guidelines. When you read the manual of guidelines, you will see how the platform is strictly against the use of blatant promotional content, links and even visual content. One needs to be wary of the guidelines before advancing towards getting a page made yourself or those who provide services of Wiki page writing. For the formation and content creation, it is better to rely on professionals as they are already well aware of the rules and policies required for making Wikipedia pages. 

Monitoring and moderating pages

Wikipedia has been used in various domains. Some have used it for academic research to add citations while others have their own reasons. However, if you are getting a page then you should know all the reasons that either make your page a success or a failure. This step would require a lot of research from your end. This research is not only needed when you are making your page but it also required when it is the time to monitor it. 

Update pages and articles frequently 

Now that you know the power Wikipedia upholds for scheming and forming marketing campaigns, the next thing you should know is to stay updated with the content trends. Wikipedia has a defined set of rules for content creation and tone but that can be altered a bit according to the sort of page you are making. If you already have made a page then it does not imply that you would leave it as it is. You should update it regularly and more frequently than ever if you want to earn more online recognition. Make changes according to the current trends or add updates to the page so your viewers know of all the latest updates and information.

Conclusion

The concept of using Wikipedia for digital marketing purposes is not new instead marketers and strategists have been using it for quite a while. However, if you also want to utilize the platform for the very same reason, the aforementioned tips are going to help you with it. 

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Created on May 20th 2019 08:20. Viewed 559 times.

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