10 tips for designing your own website

by jennifer Scheffer designer

While large companies usually pay a lot of attention to their website, smaller companies, start-ups, and freelancers often neglect their websites. A website not only needs to be set up professionally, but it also has to be continuously updated.

Your website is an important marketing tool. You can attract customers with a good website, but you can also scare prospects away, and they might never become customers.

The principle behind it is simple: If a potential customer Googles your website or has become aware of the page in some other way, he or she looks for the solution to a problem or an answer to a question. They click on the website with their problem or question in mind and lands to the start page and now it is only a question of whether the visitor can quickly orientate himself on the website.

On the homepage of a website, according to a survey by Design Pro Studios the visitor wants to know the following things

· *Website home page

· * Where have I ended up?

· * What exactly is on offer here?

· *Can I find an answer to my question or a solution to my problem here?

If these questions are not answered on the home page, the visitor is gone and you have lost them as a potential customer. If the visitor feels your website is useful, then they move further into your website and you have the chance that they may actually become your customer.

Here are 10 tips for a website that will win you customers

1. Whatever you do: Always think of a visitor in a hurry. Your visitor is impatient!

2. Pay attention to a balanced ratio of text and images. Many websites are too text-heavy.

3. Think carefully about which colors you use. Your favorite colors do not necessarily have to be suitable for your website.

4. Write short sentences and avoid foreign words.

5. Write short paragraphs. Separate the paragraphs with a line.

6. Use bullets where it makes sense and is possible.

7. Make sure that your text blocks are not too wide. On the web, the eye cannot follow large blocks of the text well.

8. Choose an easily readable font (e.g. Arial, Georgia, Verdana). The color of the font, the font size, and the line spacing also has an impact on the legibility of your texts.

9. Put the concerns of your visitors in the foreground and strive to strike the right tone when speaking.

10. A website shouldn't be full of mistakes. Spelling and grammatical errors are still interpreted by most people today as an indication of a lack of professional competence

source: https://www.designprostudios.com/