Why your business needs a unique social media marketing strategy

by Mayank Sharma A market analyst with deep inclination towards tec

Social Media Marketing is no longer a choice, instead has evolved and transformed as a need to grow in the ultra-competitive business world. Not just the startups but even the established brands are opting the new and innovative social media marketing strategies to grab the attention of their target audience. Few notable examples can be promoting a brand on Instagram, Facebook etc.

“Not only acquisition but Social Media Marketing has shown impeccable results in user retention and satisfaction.” Says Sr. Digital Marketing Manager Mr. Amit Singh (Commerce Pundit).

Let’s have a look at some statistics

A report shares that adults between 18-34 years age are 95% more likely to follow their brand on social media channels. Yes, you read that right. Well, if still, this doesn’t excite you, another report unveils that 71% users who avail good experience with a brand on social media channel will consider recommending the brand to others.

How can this benefit your brand?

No doubts that everyone is trying best to lead the social media marketing race, however, only a few of them are able to make their way to the results their brand deserves.

However, if you are still wondering about the ways in which social media marketing can help your business, here are top three ways in which it can help you boost your sales and grow your business:

1- Realtime Interaction: The primary reason behind social media marketing gaining large acceptance is that it allows brands to directly get in touch with end users. When you're posting via web-based networking media, 80% of your posts ought to include esteem and brand working, as it were, not advancing your item or administration, but rather making a difference. The staying 20% of your posts, be that as it may, can act naturally serving, embracing items or up and coming occasions. As a brand, you should share news and thoughts, regardless of whether they aren't yours. The thought is to teach, advise, and "enchant." Taking part in the discussion demonstrates that you're not only a chilly association disengaged from their purchasers; it indicates you are listening, understand, and think about their worries on a human level.

2- Enhanced Reach: In most conventional (and even some web-based) promoting activities, your organization is exclusively in charge of spreading your message. Your flyers might be passed around, and somebody may at times forward an email pamphlet, however, these things don't occur frequently enough to affect your crusades.

With web-based social network showcasing, sharing is empowered, which can hugely affect your business. Online networking makes it simple for your adherents to share your advancements and substance. Also, regardless of whether they don't straightforwardly share your posts, they can talk decidedly about you and direct movement to your social records or site. This is to a great degree significant, as most shoppers tend to trust proposals from loved ones substantially more than from organizations themselves. To advance this sort of talk, you can utilize web-based social networking to construct a group around your business. Urge clients to leave surveys (both positive and negative), cooperate with your posts and have discussions with different clients. By encouraging discourse, you can construct positive associations with both present and potential clients.

3- Increased brand awareness: Though this comes last on our list here but is indeed of massive importance for a business to flourish. With a well-planned social media marketing strategy, you can reach new benchmarks, by creating a more targeted approach to a larger audience base. It lets you do more by investing comparatively lesser amount. This, in fact, turns to be a major reason behind entrepreneurs adopting SMM over the traditional marketing strategies, which confined them to a defined set of audience. The enhanced brand awareness will eventually help you gain more leads and conversions.

Conclusion

Social media is undoubtedly a great platform to attract and engage your target audience. All you need is to ensure targeting them in right manner. For this, you can hire a social media marketing agency that can help you build a personalized social media marketing strategy for your business. Remember, to survive and grow in today’s competitive market, you either need to do ‘do different, or do differently’.