Why Visuals Trump All in Content Marketing

From Utah to the East Coast, people love to watch and view images online. That is simply because that is how the human mind works. If a business wants to have effective content marketing, they should constantly be adding visuals to their content and online material. 

Here are a few reasons why visuals play a key role in content marketing:

Faster Comprehension of Content

Did you know that the brain processes visuals 60,000 times faster than text? That’s an impressive difference. Although posting word-based content (such as blogs) is also effective, visuals clearly win if a business in Utah or elsewhere wants to do fast and intensive content marketing.

Help People Understand Your Brand Quicker

Here’s another crazy fact regarding visual content: about 46 percent of people say that the overall design of a website is the main thing they use to judge the credibility of a business. Using visuals not only allows material to be digested faster, but it helps people see what the business represents as a whole. It has been said that the first five seconds of meeting someone are the most important because that is when the most crucial judgments will be made. The same thing can be said for websites and online material. 

Social Media Friendly

Another advantage to posting and sharing visual material is that it can easily and quickly be shared across a wide range of social media platforms. Social media has become a huge tool in the business world in Utah and across the nation. Images and videos are also much more likely to get engagement than posts that do not have any type of visual, making them an invaluable part of social media marketing.

Using visuals is the way to go in almost all aspects of Internet marketing and social media. Using these tips will help businesses solidify their brand, share their material, and engage with their online audience. 

Ian Francis writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well.