Putting Customers at the Center of Content Marketing

Content marketing drives online business and helps to bring a successful marketing strategy to fruition. By putting customers at the center of content marketing, a company can expand its reach and maximize its impact.

With the help of a professional content marketing agency, your content marketing can go from bland and over-general to targeted and impactful. There are a few simple tips and tricks that will enable companies to put customers first in marketing. By following these guidelines, your content marketing is headed straight for success.

Know Your Customer

If your audience contains a group of avid Utah bikers, familiarize yourself with all things Utah and biking. By taking the time to get into the mind of your average customers, you enhance your ability to write pertinent content.

In customer-centric content marketing, use phrases and lingo that resonate with your audience. If your following of Utah bikers has specific Utah biking lingo — use it. Take every opportunity to connect with your customers through content marketing.

Part of knowing your audience means knowing where to find them. If your group of Utah bikers loves Instagram but never gets on Twitter, stop wasting your time with Twitter and focus on Instagram. Generate content that your customers find interesting and send it to the channels where they are most likely to encounter it.

Involve the Customer

Engaging customers creates a two-way communication channel within content marketing. Two-way communication is vital in today’s digital world. The more engaged you can get customers to become, the more likely they are to purchase a service or product.

Use social media to participate in giveaways or contests that are fitting for your particular brand. If your group of Utah bikers loves photographing their adventures, invite them to share those photographs on the company’s social media pages. The more involved a customer is, the stronger the connection they feel with a company.

Focus on the Customer

Though it may be tempting to fully focus on your product lines or interesting company facts, these types of articles are no fun to read and often completely ignore the consumer. You can always use links to promote your services or products, but refrain from writing entire articles about your company specifically.

The intersection between your products and the interests of the customer is vital. Once this intersection is identified, relevant content marketing can be generated from that point on.

Use SEO to make content easy for customers to find, and make sure that your content marketing is spot on when those articles are found. The more interesting customers find the content, the longer they are likely to read, and the more likely they are to click on links.

Maddison Driggs writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter