Why there is So Much of Love for Magento Social Commerce?

by Scarlet Jonathon Magento Developer
To know what’s happening around or across the world; people are using social networks more than ever. Even when it comes to engage with brands or buy their products, social channels are a go-to place for new age customers. That’s the reason why connecting digital ecommerce with social media is a successful recipe.

This combination of ecommerce business with the social capabilities of Magento is an arena full of winning opportunities. At the same time, we have witnessed a decline in the importance of bricks-and-mortar stores. The reason is simple. Today’s customers use social platforms to gain necessary insights of products including after sales support, product performance, quality, any surge in price and more. Even online retailers using custom Magento solutions are also taking competitive advantage by embracing the capabilities of social media.

According to Sprout Social, 86% of people follow brands on social media and 75% of them have purchased a product because they saw it on a social channel.

So Why Are Businesses Opting for Magento Social Commerce?
“From up-to-date product listings and flexible targeted advertisements to impactful sharing, Magento Social helps merchants turn their social media initiatives into an engine for growth.” – Magento

Magento 2 offers an exclusive feature – Magento Social. It is a feature that add capabilities and functionalities to the existing ecommerce portal to flourish the business on social fronts. Once integrated, it provide great benefits to online retailers. Let us look at those –

Magento Social and Facebook
With a community of more than 1.5 billion on one platform, it is a huge pool of potential customers for businesses that just needs to be influenced to convert as customers. The ‘Shop’ feature integrated in the Facebook allow businesses to turn their social pages in to online stores. Seizing this opportunity, Magento Social commerce and Facebook has transformed the way people shop and their shopping experiences.

Which means,
  • Businesses can set up the ‘Shop’ on Facebook by integrating with Magento Social commerce and start selling in no time.
  • Creating a branded online store on Facebook through Magento Social will automatically generate and update accurate product details on a regular basis like pricing, discounts, pictures and product descriptions.
  • It will also help in featuring latest products and promotions, current deals and ongoing offers.
  • Engaging with customers will become easier as they will be able to like, comment and share their favorite products and recent purchases.
  • Businesses can use their proprietary logos as well as icons of other brands on Facebook store to make cross-promoting products.
  • While creating paid ads, Magento Social will facilitate in picking the product information from Facebook ‘Shop’ in real-time, thereby speeding up the process of paid campaigns.
  • For users, shopping on Facebook will give them a familiar style of navigation, product browsing and quick purchasing.

Reach Target Customers
Online retailers would like to boost brand awareness in order to reach their target customers once they have a storefront on social media. For the popular brands, their goal might differ a bit, as they would try to convert all the likes, comments and shares in to as many sales as possible. Thankfully, Magento Social commerce is integrated with precision targeting tools to identify users that shows interest in their products. Thereby helping to allocate spending towards best-performing products and categories, and specific groups of buyers.

Customers as Brand Ambassadors
As Magento rightfully say, “Social evangelism is real”.
Customer reviews are very powerful in influencing buyer’s decisions. Sharing positive reviews on social media is perhaps an easier, alternate way of recommending products to people. Utilizing Magento Social will allow promoting products through buyers for improving reach and conversions.

The Love is Real…
Not just the ones listed above, there are few more possibilities that ecommerce businesses capitalize through Magento Social. For retailers, investing in Magento eCommerce Solutions like this to simplify and empower their existing ecommerce solution will no doubt is an asset and the means to achieve success. The way Magento Social takes care and pamper ecommerce businesses, more are falling in love with it.

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About Scarlet Jonathon Freshman   Magento Developer

11 connections, 0 recommendations, 36 honor points.
Joined APSense since, August 9th, 2018, From Rochester, NY, United States.

Created on Sep 13th 2018 03:16. Viewed 308 times.


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