Why the telecom industry should embrace electronic signaturesby Mahender Bist CEO
Thanks to network infrastructures put in place by telecom companies, both individuals and businesses nowadays enjoy faster and more steadfast internet connections that provide us with access to information, and an opportunity to communicate easily and instantly among ourselves. This is something that we could only dream of a few years ago.
It is therefore ironic that some telecom operators are the ones who have been hesitant in embracing digital transformation. A PwC’s Strategy & preliminary survey revealed that, while 82 percent of large telecom managers foresee their organizations becoming digital powerhouses in the near future, they were in agreement that, there is still a lot to be done.
How far are telecoms into their digital transformation currently?
Two key areas in which telecoms lag behind, and which for that reason require some kind of improvement, are:
1. Customer relations
Most telecoms don’t know much about their customers; hence, identifying what the customer really needs becomes a problem. If they have been able to integrate customer information or data from various communication channels, telecoms would be in an excellent position to provide their customers with services and products they exactly need. Basically, it is for this critical reason that the customer experience with some telecommunication companies tends to be poor.
2. Digital culture
Still relying on the PwC’s strategy survey report, more than 50% of the participants consider digital culture as a vital aspect in realizing their organization’s digital aspirations. Nevertheless, most telecoms cannot undoubtedly attest to having attained a cultural revolution within their organizations.
Created on Jul 2nd 2018 04:24. Viewed 498 times.