Why the Future of Video Marketing is Artificial Intelligence?

by Jyoti Kumari technology

Through the years, artificial intelligence has played a crucial role in transforming how effectively brands can target their users online. It has proposed an abundance of actionable user insights, robust data, and tangible campaign results.   

 

Hence, AI has successfully made advertising more user-friendly and proficient for marketers. For instance, with AI, marketing teams are now able to target the right customer at the right time to boost customer engagement.  

 

Today, publishers, broadcasters, and marketers have access to a huge amount of data. However, gathering this data is just the first step. Here artificial intelligence comes derives insights and helps to make informed decisions based on those insights.  

 

Also, Statista says that video marketing will grow with the industry reaching $47.89 billion in revenue by the year 2022. This makes video advertising even more.

  

In video advertising personalization, AI can help marketers make more personalized and targeted ads that are easy to deliver to viewers in real-time. AI is a simple advantage to video marketing.   

 

 

So, let first, understand a little about AI-driven video marketing campaigns. 

 

In the marketing space, understanding your audience and delivering as per their interest has become as critical as the quality of content produced. AI algorithms and tools can provide marketers with a day-to-day habit of their target audience’s access to data and browsing habits. With AI, marketers can magnify the impact of their knowledge on audience and content behavior.   

 

But, why is this Crucial to your Video Marketing Strategy?  

 

You can leverage the information of customers with AI tools and analytics that can, in turn, help you create a video marketing strategy is driven by consumer insights.   

 

Your video marketing campaigns can be more relevant with a broader perspective of your target audiences. They can also be geared to meet specific consumer interests that they are more likely to click on.   

 

Let’s have a look at a few of the benefits AI provides for advertisers:

  

·         Hyper personalization  

·         Speed up production of specific formats  

·         AI-powered decision making  

·         Process massive data and make precise predictions  

·         Predicting customer behavior and identity to nurture valuable leads  

 

In nutshell, there is limitless potential for AI in video advertising. Also, video marketing is at its dominant stage, as in the next decade, 86% of marketers will be using content to advertise and entertain.  

 

So, in this blog post, we will have a look at how artificial intelligence will change the future of video marketing.  

 

Hyper-Personalization

  

Today, for my brands, personalization has become a key to success. This is especially true for video marketing as customers are spoilt for choices and brands need personalization to stand out.   

 

Marketers are in need to tailor messages that might appeal more to their audience in the digital space. Many studies have proven users are more likely to respond to video ads based on their past online behavior, search history, and social interests. 

 

AI allows marketers to utilize customer insights to build ads that are targeted to their audiences. In the future years, AI can offer hyper-personalization in video marketing to customers, and with that personalized video marketing will continue to gain popularity. This will be a result of more and more brands recognizing that tailored video content results in improved engagement.  

 

Increases Conversions  

 

Unlike other platforms, AI is easily available and accessible to all. In the future, small and medium businesses that are hesitant to invest huge budgets will be investing more in AI. This is because most of them invest only in channels that are entirely confident about their returns.  

 

Artificial intelligence will make it possible for businesses to test their video content and get a better idea of results. More businesses will be investing AI in their marketing budgets by first having a fair understanding of what their video content can deliver to marketing initiatives. 

 

Besides, studies have shown that videos encourage 70% of audiences to decide to buy something or not. This is mainly because videos can bring products to life in a way that words cannot. Therefore, AI will transform the future of video marketing by increase conversions for all sizes of brands.

  

Customer Data and Insights

  

Marketers cannot devise targeted ads and marketing strategies without adequate knowledge of the market and customers. Marketers need to know the interests and preferences of audiences to create tailored content. But for that brands will need to gather customer data even before they think about producing video content.   

 

AI gives them the ability to gather customer data and insights seamlessly. AI in the future of video marketing allows brands to tailor their content and shape their video marketing strategy. Eventually, it helps both brands continue to be an essential tool in the future by advancing brands to develop relevant video content for the audience. 

 

Enhances Customer Trust  

 

Social media is used to showcase a brand by watching and sharing images and videos. This makes the chances of video content going viral high. Thus, marketers need to learn and use AI tools to enhance video content. AI has enhanced the efforts of a marketer and they firmly believe that AI is the next big thing in the future of video marketing. 

  

AI has shown improvements in bringing higher engagement for a brand in video marketing. It helps them utilize video to share personalized messages to customers and provide them with attractive discounts.  

 

Bottom line:  

 

In the past five years, AI has revolutionized marketing and is opening up new possibilities for future transformation. Video content has become essential for customer engagement in the digital era.   

 

Almost all the beading brands today have already incorporated AI in their marketing strategies to enhance customer loyalty, personalize messages, improve conversion, and more.  

 

With the rising applications of AI in marketing, marketers need to learn to implement the correct AI tool and algorithms for efficiency. Ignoring these applications will lead to substantial financial losses.   

 

Businesses need to immediately start to utilize its benefits to improve conversions and returns on investments.  

 

I hope this blog has helped you understand the uses of AI in video marketing. My final advice is to “Keep pace with the changes in marketing trends and new technologies to always have a strategic advantage”.  

 

 Author Bio:

Shreeya Chourasia is an experienced B2B marketing/tech content writer, who is diligently committed for growing your online presence. Her writing doesn’t merely direct the audience to take action, rather it explains how to take action for promising outcomes.

 

 

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Created on Feb 17th 2021 03:39. Viewed 494 times.

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