Artificial Intelligence and the Foreseeable Future of Video Marketing

by Chris Mcdonald I'm a professional content writer

The realm of digital marketing is giving a competitive edge to conventional types of marketing and advertising. What differentiates a successful brand from the one that isn’t, is the effort it puts into marketing and branding. Marketers are on a constant search for new ideas that don’t falter in growing exponentially.

In their search for innovatory ideas, they lead themselves to the fusion of artificial intelligence and digital marketing. This concept is relatively recent and still needs a lot of time to be expanded into a full-fledged marketing genre. But for now, AI has brought certain innovations and changes to the digital world.

The domain of digital marketing itself is very vast. Currently, the inclusion of artificial intelligence is playing a positive role in every existing industry. But one area where marketers have proven the most successful is video marketing and AI. Through intelligent systems, you can easily find potential customers, target them and convert them into successful leads.

Make sure you check your internet connection when testing out the latest strategies for video marketing. Once connected to fast and reliable internet, you will devise a new marketing campaign following these trends in no time.

AI and intelligent analysis of customer behavior

The current generation of marketing depends on the mediums where visual content is the most shared and watched. So, if you were to create a similar campaign, how would you find and target your audience? Once you accurately identify the targeted audience, the rest is to forward the content to the platforms your audience mostly engages on.

The latest developments in artificial intelligence allow brand owners and marketers to extract the audience demographics they are targeting. With that, they know what content is crucial to their audience’s interests and what is not. They will even know how the content will perform on the existing online platforms. There are even tools that let you analyze customer insights and behavior.

So, in turn, you can meet the needs of your customers with quality content better than before all because of the incorporation of AI into your strategy.

Content personalization in digital marketing

Personalization in content, be it textual or video, is necessary for enhancing audience engagement. The digital world is pacing toward being quick and concise with conveying messages.

Brands are still new to accept the latest addition of personalization in content, especially in video marketing. Many experts believe this change was needed when higher levels of engagement started to surface through personalized and tailored content.

Personalization can be done so without the help of AI but with AI incorporation, a new trend known as hyper-personalization emerged. That conveys how AI is a technology that never goes backward with its advancements.

Video intelligence fused with machine learning

Without machine learning, it would not have been possible to leverage the power of intelligent assistants. Moreover, the fusion of machine learning with video marketing will play a huge role in the near future, as well. That’s because analyzing the heaps of data to curate content for marketing using traditional methods is deemed effective. Executing the same task is quicker with machine learning principles.

A better understanding of customer behavior through AI

Video is replacing textual content across many online channels. While gaining higher search engine rankings requires quality content but now websites with more visual content have lower bounce rates. People are retaining to the websites where they find even a small speck of engagement.

When you do not know audience preferences, you guess what they would want to see. In the guessing game, you produce content your audience might not even want to view. Consider this scenario: you structure the buyer persona of a potential customer. That customer tends to shop online a lot and name the customer Susan. Susan loves to shop online and she tends to search across Facebook looking for pages that sell handbags. She also has liked similar pages. The moment you curate a video ad with the buyer persona keeping in mind, the ad will be displayed to those that fit the buyer persona demographics of Susan and those who search for handbags across Facebook often.

All those potential customers that view your page can be converted into actual customers without having to invest a lot of effort. The aforementioned principle gives you all the reasons why investing in video marketing and AI is a smart idea.

Curating recommendation and search-specific content

The recommendations you view on Facebook has a scope out of social media channels. Whenever you view a cooking video on YouTube, the next thing you see is a list of recommended cooking videos on either the sidebar or the main dashboard of your YouTube account. How did that work? These platforms are utilizing AI principles to generate and curate content by learning the preferences of your users. In turn, users tend to stay more interested since the content of liking is available without them putting in extra search efforts.

Video searches are becoming a norm

Searching by video and not typing? Since when was that possible? Video has now accumulated to 74% of video traffic across the internet. That is not a small number. Back then, the method was to extract text from videos but that has changed now. Currently, marketers can pull out the meaning behind any video, images or even audio through AI. This means you can search with audio, image or just search using a video snippet and you will be shown the relevant search results.

The verdict

Marketers are no longer confined to a specific marketing medium. They can spread their wings, experiment, bring in new ideas and fully control the application of AI to further tailor their video marketing strategies. The AI-integration is not only helping brands gain customer attention and higher conversion rates, rather it is helping consumers gain access to their preferable content without spending half their time looking for the latest products or services in the market using the conventional modes of searching.

About Author:

Chris Mcdonald has been the lead news writer at completeconnection. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. Chris is also an author of tech blog Area19delegate. Apart from working at complete connection he likes spending his time with family, studying martial arts and plucking fat bass guitar strings. Here we give opportunity to guest bloggers to technology write for us, write for us business, digital marketing, social media and mobile apps.