Why the F150 Limited is the Fanciest Pickup Ever Made

Somebody call Iggy Azalea because this truck is FANCY. When you think Ford F150, you probably think farm labor, construction work, and hauling heavy things through the backcountry of Utah. 

But the perennial favorite vehicle of the nation is changing to meet a growing demand for luxury, high-end pickups. Need a truck to haul a few bales of hay? The regular F150 will do for that. But if you’re looking to haul your wife’s new yacht out to the Hamptons for the weekend, you might want to consider the F150 Limited.

Exterior Shine

Positioned above the Platinum and King Ranch models, the Limited features 22-inch polished aluminum wheels, a unique grill, satin-finished chrome badge on the tailgate and a chrome exhaust tip, plus raised “Limited” lettering on the hood (lest one forget which Ford vehicle you’re driving).

Interior Comfort

Likewise, the interior spares no expense. Equipped with aluminum and fiddleback eucalyptus interior accents, Mojave leather seats and a panoramic sunroof, sitting in the F150 Limited will likely give one the feeling of being a king sitting upon his throne. A throne equipped with multi-contour massaging front seats, no less. Forget the spa day in Park City, Utah; this Ford has got your back—literally.

The new Limited also comes with some new technology tricks, such as adaptive cruise control, remote tailgate release, a 360-degree-view camera system, and parking assist. No more worrying about scratching your truck when pulling into a tough parallel parking spot.

Less Rugged, More Fancy

It is clear that this new Ford is less utility vehicle and more status symbol.

With prices looking to start at $60,000, the Limited is not for everyone. But that’s kind of the point. The standard F150 has been used by ranchers in Utah and elsewhere for years. The Limited, by contrast, will be not for the ranch hands, but for the ranch owners. Not for the oil rig workers, but for the oil company execs. And no doubt, this is only the beginning for the full-size luxury pickup market.

Natalie Benoy is a automative writer reporter for Fusion 360, an SEO and content marketing agency. Information provided by Henry Day Ford.