Why Technology and Marketing Go Together

Marketing has existed for as long as trade has been around. Technology has been around for a long time, too, but it has been improving at a break-neck speed in the recent past. Today, technology is such a big part of marketing that it seems that the modern marketing infrastructure would collapse without it.

Technology and marketing seem intertwined at the hip bone. Here is an overview of why that is the case and why the entire technology infrastructure relies on modern technology.

Technology is Reshaping the World

Technology is redefining how people do things. It has made it easier to go about everyday tasks. Most notably, it has changed how people communicate.

The digital communications platform has brought the world close by making it possible for people thousands of miles apart to communicate in real life. This is all thanks to the plethora of digital IT devices, such as smartphones, tablets, and computers.

Communication is the basis of marketing. Whichever strategy a marketer adopts, it cannot work without proper communication. Consequently, marketing has no choice but to adapt to the changing modes of communication to survive.

To this end, more and more marketers target audiences on social media platforms because it is the preferred communication avenue for most internet users. As such, it is safe to argue that it is necessary for marketing to utilize modern technology.

Technology Makes Marketing Easier, Cheaper & More Effective

Marketing has been improving just as fast as modern technology. Marketing has built itself on the modern technology infrastructure for three good reasons: technology makes marketing easier, cheaper, and more effective. This is especially evident in the digital marketing sphere.

1.Easier Marketing

Technology has made marketing easier by boosting creativity and refining audience targeting practices. Video technology, graphic design, and other facets of technology associated with creativity have been utilized heavily by the marketing industry. Creativity has always been a trait of outstanding marketing, but it has taken a new form of life, thanks to technology.

Marketers now can sieve out uninterested people when airing their advertisements thanks to digital technology. They can hand-pick their audiences based on demographics, age, sex, location, occupation, and even subtle behavioral traits. This is remarkably different from earlier forms of advertising, such as TV and newspaper ads, which were released with the hopes of reaching the intended persons amid the masses.

2.Cheaper Marketing

Technology has also made marketing much cheaper compared to a decade ago. Before the rise of the digital marketing platform, only the biggest companies could afford to buy advertising space in newspapers and airtime on TV and radio stations. Small businesses had to settle for small snippets on their local media and rely on off-stream marketing forms that only went so far. This is not the case today, thanks to technology.

Marketers can advertise for free on a variety of digital marketing platforms, including various social media channels. Marketing tools and resources are also cheaper now, as there are a more significant playing field and cut-throat competition in the different spheres of marketing.

3.Effective and Efficient Marketing

Marketing was mainly a hit-or-miss game before the rise of modern technology. Consider marketing in newspapers, for example. Marketers would buy out advertising space and hope that their adverts would catch the attention of interested newspaper readers. Consequently, it is safe to argue that wastage was rampant back then. This is not the case today, thanks to modern technology.

As mentioned, marketers can now target their audiences with incredible accuracy. This helps minimize wastage and maximize returns on marketing campaigns.

Additionally, marketers can gauge the performance and results of their marketing campaigns to the last digit, thanks to sophisticated marketing programs. Platforms and blogs such as the Basis Point offer marketing assessment and analysis services that give you an accurate picture of every aspect of your marketing campaign.

Technology Will Shape the Future of Marketing

Technology and marketing must continue working together as both improve and evolve. Marketing is looking up to technology to open up new frontiers in the market. To this end, technology will shape marketing going forward. As such, it is high time for all marketers to get on board or get left behind.