Data Insight Real Time Alert Prediction Marketing Zero Sum Marketing Technology

by PRC Agency PR

Earlier today, Prediction Marketing announced the launch of its new Data Insight Alert (DIA) service, set to go live August 2019. For anyone with even a passing interest in the world of Artificial Intelligence, Machine Learning Marketing, this new development will be worth paying attention to, as it's set to shake things up.

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Currently, you will notice If you've ever looked into AI marketing firms, most who advertise AI Technology don't actually use AI. Those that do fit into two categories...

1. Their idea of AI is a Bot or some similar unreliable, un-user friendly technology. Or...

" A PWC Study found that 90 percent of companies didn’t view creating better experiences for customers on the digital front as a priority, and our own research points to exactly that."

Gongos surveyed over 300 U.S. adults aged 23-74 and the results show that across all ages, human interaction truly matters to customers. The study found 74 percent of Boomers and 61 percent of Millennials agree that a positive person-to-person connection with a company greatly influenced their perception of the brand. By relying fully on an automated service, companies lose an opportunity to stand out from the crowd and actually service customers in ways that make them lasting brand advocates.

2. They provide real data, but handcuff you by limiting your use case, leaving you to figure out what to do with the data yourself and often keep control and ownership of the data.

At Prediction Marketing, we utilize a proprietary combination of behavior tracking, identity resolution and machine learning to give you ultimate leverage for your outbound marketing. Outbound marketing is no longer blind for you. As a Data Insight Alert (DIA) client, you know who to call first because you know who is currently researching a new purchase. Retention Alerts signal you the moment your existing clients are considering a switch to your competitor.

"We've created (Data Insight Alert (DIA) service) outcome producing technology". ~CEO at Prediction Marketing, Fran Horvath

"You'll always see our competitors focus on ranking, demographic based advertising or lead gen, we give you the ultimate marketing leverage by notifying you which prospects and clients to focus on. Retention Alert notifies in real time when existing clients are considering leaving you for a competitor. Prospect Alert notifies in real time when the algorithm determines a prospect has entered into the market for a new purchase. While other marketing firms focus on rankings or advertising to a demographic, we leverage marketing assets by focusing on the right people at the right time. We do this because we believe AI has already changed marketing, most businesses don't know it yet, this is zero sum technology, where one business wins the market or even entire vertical. Ultimately this is going to be a huge benefit to our customers because the businesses utilizing the Prediction Marketing Data Insight Alert program literally know more than their competitors. If you know who your sales people need to call every morning, your outbound marketing is highly leveraged vs the competitor that is marketing blindly."

I established Prediction Marketing in May 2018 when I was entrenched in the new AI marketing landscape. After 11 years running a leading edge digital marketing agency, we transitioned to 100% AI and established a new company to represent the shift. We have always aimed to give our clients the ultimate marketing leverage!.

Currently, the closest thing to Prediction Marketing's Data Insight Alert (DIA) service is Liveramp, but Prediction Marketing improved on this by not just predicting buyer behavior - we produce outcomes for our clients. This alone is predicted to make Prediction Marketing's Data Insight Alert (DIA) service more popular with customers in the Artificial Intelligence, Machine Learning Marketing space, quickly.

Once again, the Data Insight Alert (DIA) service is set to launch August 2019.

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Created on Aug 22nd 2019 17:09. Viewed 287 times.


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