It is a safe competition that right this time, someone, anywhere, giving advice to a small business owner to start a blog. And it is same condition that this blog will be waste of time.
Blogging is an effective method that used by many people, but it has lost its current popularity. And case study after case study involved such fact that successful blog marketing acts are a few, not visited, not known company blogs are far more general.
Blogging is not such method that need to be adjust to specific situation. It is method by natural, will fail.
The online information business has gotten crazily competitive since blogging has been began. And only the most consistent sites be succeed. And there is lot of unexpected competition.
Why seems as good advice
Start to use a blog was a great path to differentiate your business from many of local businesses providing same services. Though you were not a great writer and did not have more insight, but if you provide inside look slightly about how your business really worked then it was enough to provide you a chance.
That was true from before time. But blogs are now not so unique – if you are writing a blog, you are compete for writing quality, insight and marketing shape.
But if you are writing a blog to promote your small business, you might be on wrong path as you are opposing yourself against professional bloggers, both in the field and at local news market.
For users, that might be positive : An algorithm developed to find modern authorities is not an algorithm created to simplify transactions, but lots of searches are transactional.
Blogging as a marketing tool relies on a short loop :
1.You provide something meaningful and interesting, say a dentist
2.People would heard about your dentist blog and link to it.
3.These link make google think you as an authorised dentist. And due to authorised google will rank you.
Content created is growing quick than time available to engage it. So the minimum beginning for useful content keep raises.
That is why big firm continue to launch blogs, and that is why only
many fast growing blog media focus on consumer liking content like
celebrity gossiping which they like to.
Idea or execution or both
The major circumstances is not the only problem. Even small firm blogs that do get read tend to miss some major chances.
Mistakes that small firm bloggers do :
Let pages be indexed : The default settings on many blogging software packages permits large category pages to get indexed. This does produce some traffic, but mostly from long queries that include keywords searched in many different blog posts. These queries are not high quality traffic but with a very high bounce rate.
Treating blog posts not as landing pages : Very few people will register to a blog of local business unless they already like the business. To turn new blog visitors into new buyers, every blog post should close with related call to action.
If you are writing about this season’s new blossomy arrangements, you would be better to sell them by the end of your post. As this is going to benefit a blog much more than comments section with zero comments.
Blog prior over newsletters : What is the best thing for a small business owner’s blogging strength? A newsletter. As it can be crafted to sell to customers. As there are some of the services available which make easy your work of setting your blog community.
Newsletters are a solid path for two sided offers which can have a various effect on sales. And submitting newsletters to your site gets a big amount of benefit of blogging at a much less rate.
Key Takeaways : These are not purely small firm problems. But they are local to the field. The major reason for this is financing and rounding : at a big firm, someone might work 40hours a week running an in house blog and doing related activities.
Blogging is not dead. Actually it is live and this is big problem for small firm. There are just so many expert writers out there, so competition with them is hardly the best path to invest time and strength.
Spend some time cranking out well achieved, well created landing pages, and published them through newsletters then it is warranted.
The net results is the same kind of work. And provide much higher return. It will show up in assumed observation or known blog posts but it will affect at the bottom line.
This Article Already Posted By : marketingfunda
Comments (9)
Jean DAndrea7
Retired
There is so much to learn about blogging and marketing, and only a few of us will succeed. I'm working on being one of them! :-) Having a good blog is getting harder as there are so many around these days.
Irene Blackett8
Marketing Tools And Training
This is an aspect that I hadn't considered as I struggle to get my blog up and running. Your advise on a newsletter may be a better avenue that I should carefully consider. i'm still learning - there' so much!
Cedric Houston7
Affiliate Marketing
I agree that for a blog to be successful one must give the contents some thought before posting.
Rev. Nathan Von Grif...11
Strategic Consultant Closer
It takes time, diligence, patience, wisdom and... more ....to actually write creatively and produce a professional blog. I tell you this from experience.
Jean DAndrea7
Retired
Blogging seems to be over-rated in terms of income, except for the lucky few. It's very useful for branding yourself online, however and I'd recommend it for that reason.
Finding interesting things to post about can sometimes be a problem, but frequent updates are mandatory if you want to get anywhere.
Shirley-Ann Pearman8
Affiliate
Thank you for the informative information you have provided on your blogging experiences. I have also been blogging, but have not been able to succeed as yet with earning. I do a lot of what you have all mentioned. However, I still think blogging has some potential. The problem I keep coming up with is that I keep getting disabled/rejected by Google whenever using the avenue of Google Adsense and don't really understand why this always happens. Therefore, I have decided not to use that aven
Gregory Osborne8
Online Marketing Entrepreneur...
Blogging in itself may not make you money, but, the branding aspects are what one should really be focused on. This can eventually lead you to making more sales...
Pamela B.5
Affiliate Marketer
I agree that blogs may not make money. One thing people should do is make post frequently to insure that their blog is indexed and use the right keywords so that their blog has a better chance of being found by people
Michael H.6
Affiliate Marketer
IMHO,Blogging is a useful marketing tool only if it is professionally written.