Why Should Marketers Focus On Indian Language Content?

by Sougata J. Blogger

English dominated the internet in India, but no more. As per the 2001 census, there are over 1600 dialects spoken in India, with 22 official languages that the government recognizes. However, just 8% Indians read English newspaper while others prefer consuming news in the local languages.

Similarly, the requirement of vernacular content is important to engage the consumers. While translating is not a good option, you can choose Indian keyboard software to produce impeccable content in Hindi, Bengali, Assamese and more.

These languages are taking the centre stage and the internet, is transitioning into diverse amalgamation of vernacular languages.

According to a Google-KPMG report, India consists of 234 million Indian language users only and 175 million English language users.

Trends In Indian Language Consumption Over The Internet

Affordable mobile data connections, growing internet penetration and improved digital literacy have come up as the key driving force for vernacular language content within the internet ecosystem.

Now, it is interesting to note that apart from digital content platform, many chat applications, digital payment services, etc are witnessing a growth in vernacular language user base.

Presently, 68 percent of internet users feel the Indian language content is far more reliable than English. However, there is a huge gap between supply and demand across all categories from digital news to payment platform online.

While the need of the hour is vernacular content, the use of Indian keyboard software can be of great help. But the current scenario of scare vernacular content is transitioning. In fact, the Indian language content drives twice the engagement and increase online content reach.

The Future Of Online Vernacular Language

Almost 90 percent of internet users over the upcoming five years are considered to be Indian language users.

Additionally, the government is also planning to propagate digital literacy by 2021. Adopting Indian language content across every category such as news, entertainment and more will increase.

Businesses will also continue to capture larger share of consumers by giving them access to Indian language content.

Now, this shift in language within the internet will push the digital entertainment platforms, e-commerce platforms to invest in shaping content that convers the most consumed vernacular languages.

The creation of Indian language content will surely lead to higher internet inclusion, especially towards rural population in India and speed up India’s journey towards becoming a popular digital country.

Regional SME To Capture User Attention

When brands comprehend the persuasive power of vernacular languages, regional content is increasingly being leveraged for brand recall through vernacular digital advertising. Writing content with the help of Indian keyboard software can help a lot.

The earlier mentioned KPMG report suggested over 88% of internet users respond proactively to advertisements in Indian languages and not English.