Why Samsung is the Undisputed Leader in the Mobile Industry?

by Team Qwikfone Digital Marketing Head Samsung is a familiar name in the mobile phone industry as it is considered to be the undisputed leader in the smartphone race today. Based in South Korea, this tech giant has been churning out drool-worthy designs for mobile phones and tablets to the point that they have become Apple’s biggest rival.

Why is Samsung a popular brand for mobile phones? (photo credit: theverge.com)

But what makes this brand sell like hotcakes in the market these days? Surely Apple has the best processor and that their closed-system is far more appealing to those who want a more secure mobile device. So, why has Samsung been dubbed as the undisputed leader?

Samsung’s Current Standing

Based on IDC’s recent report, Samsung has returned to the number on spot in terms of global market share in 2020. Samsung market share worldwide rose to 2.8% while their market share across the globe was around 22.7%. How did this happen?

• Samsung phones were a hit in India that made up 15% of the company’s market share in the globe with their M series being a popular choice.
• Samsung’s S20 series was sold quickly in the United States with the A series enjoying success in the country. This also includes the Note 20 and Note 20 Ultra as both offer better user experience.

Although Huawei removed Samsung and Apple from the top tier last year in terms of sale, it seems that Samsung has bounced back from it, landing in the top spot once again. Also, IDC has noted that the aggressive marketing for trade-ins has helped Samsung secure the number one spot in the mobile phone race which also means that there are more options for refurbished Samsung phones today.

Why Samsung is the Mobile Phone Industry Leader Today ?

Changing your smartphone can be an exciting prospect especially when there are several brands to choose from. However, there are those who prefer to stick with the same brand because of familiarity of the ecosystem just like in the case of Samsung. But for those who are planning to make the switch to a whole new user interface, you might be thinking what makes Samsung the best brand in the mobile phone industry today. Well, here are a few reasons that you should take note of.

• Great for Multitasking.
  Samsung smartphones are designed for multitasking which is one of its strongest points. The Galaxy models that were released from 2012 have been designed to support multitasking features with better and bigger displays that allow users to switch apps with ease. You can even use two applications simultaneously with the split screen design using the App Pair. This feature lets you pair programs that you need to use at the same time.
• Android Ecosystem for Applications.
  Yes, Apple has created a unique ecosystem of its own, but when it comes to available applications, Samsung stands out. Many would say that they prefer quality instead of quantity when it comes to availability of programs to download, but it appears that many developers make use of Android’s ecosystem to launch their program because of convenience and ease of use. Compared to Apple, Samsung has far more choices available which is what many consumers are looking for.
• Office Programs.
  Microsoft and Samsung have been working closely to create a seamless integration of Office apps in the South Korean tech company’s user interface. What this means is that you will be able to start using your Microsoft programs in your smartphone or tablet, and sync any updates with your other devices like laptop, desktop, or even tablet. Additionally, this partnership has led to the user being able to access files from their computer or vice versa with ease thanks to OneDrive.
• Better Battery Life.
  Another reason why new and refurbished Samsung phones draw mobile phone users is because of their longer lasting battery life. The tech company has been installing bigger and better battery packs in their mobile phones much to the delight of their consumers. This way, their customers will be able to use their smartphone for hours without worrying about charging all the time. Yes, the battery will drain faster when you are a heavy user, but when you are a moderate user, you can expect the battery to last up to three days before your next charge.
• Biometrics.
  Samsung is one of the leaders when it comes to advanced biometric protection in the mobile phone industry that it is safe to say that you are well protected when you use their products. You might have remembered Samsung’s Galaxy S10 series which sported their first-ever ultrasonic fingerprint ID. The sensors were able to capture your finger’s ridges for a more accurate read to unlock your device with. The same goes with their facial recognition feature wherein you will be able to remove the lock on your gadget with just a glance.
• Secure Folder.
  Another reason why Samsung leads in the mobile phone industry is because of its added security measures in its user interface. Aside from biometrics, the company also has the Secure Folder feature wherein you can keep your most important files and programs then lock it using a PIN, a password, or even biometrics. This way, even when your gadget has been stolen, they will not be able to access the secured files without getting through the security measures that surround it.
• Superior Cameras.
  Samsung mobile devices are also known to have impressive camera lenses installed in them that provide users with quality shots and videos regardless of the available lighting. Even amateur photographers will find that using Samsung phones help them become more creative with their shots as each lens installed has a different function. Also, Samsung has included a powerful editing tool so users can start adding more flair to their photos and videos before posting on their social media accounts.
• More Designs and Styles.
  Unlike Apple, Samsung has far better designs and styles which draw more customers to their stores. As a matter of fact, the brand has a lot to offer for all types of budget which helps them get more market. If you are on a budget, you can still get new or refurbished Samsung phones at cheap prices, but for those who are willing to pay more, their premium phones are available as well. Many have already remarked about Samsung phones being more comfortable to hold compared to its rivals plus the customization features help users make their gadget more personal for them.
  With these reasons alone, it is easy to see why Samsung has been branded as the leader in the mobile phone industry these days.

Are Refurbished Samsung Phones Worth Getting?


Brand-new Samsung mobile devices can be a bit pricey, but like it was mentioned before, this company always has something to offer its customers regardless of their budget. You will find mobile phones in the mid-range tier and those that are considered as premium under one roof. But if you are looking for premium mobile phones minus the expensive price tag, buying refurbished is always a good idea.

Why refurbished you ask? Here are a few advantages to consider:

• You will find refurbished Samsung phones in pristine or like-new condition because retailers and manufacturers follow a set standard already.
• They tend to be cheaper compared to new ones because they are no longer in their sealed boxes. The prices can go lower depending on the condition of the smartphone.
• Refurbished mobile phones will still come with a warranty which can range from a few months up to a year depending on where you will be purchasing your refurbished unit.
• They usually come unlocked meaning that they are not locked into a specific carrier. This way, you have the freedom to choose which data plan to get based on your finances and preferences and be able to switch any time too.
• There is a guarantee that the smartphone will last longer because they have been tested thoroughly unlike those that have come off from the manufacturing site.

Yes, you can purchase a refurbished smartphone from Samsung itself, but there are other certified third-party sellers available too where you can get bigger discounts as well. You just need to look for the right deal for a Samsung mobile phone from them.

Samsung Remains a Formidable Company in the Mobile Industry

There is no doubt that Samsung will take charge of the market share across the globe as they have been producing mobile devices that cater to all types of customers. This is one of the secrets to their success. The best part is that, aside from accepting trade-ins, there is also another way to get cheaper prices and that is through getting refurbished Samsung phones here instead.

Aside from being in pristine and unlocked condition, these mobile devices can actually pass like they are completely new, especially when you compare them side by side. Regardless of whether you will be buying from Samsung itself or from third-party retailers, expect that owning this android mobile phone will help improve your productivity levels, hone your photography skills, and make you look cool with Samsung’s impressive array of high-quality mobile devices.

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Created on Mar 10th 2021 05:18. Viewed 496 times.

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