Why Manual Link Building Delivers Long-term Results
Manual link building is a procedure of actively increasing links pointing to your website. It has been put to the test many times and has emerged stronger and more relevant.
Every website that is at the top page for years now, has achieved it by working smart, by building natural manual links. This article will help you know why manual links deliver quality and long term results and the different strategies that will work in 2019 and beyond.
Why Manual Link Building is Important?
Before we move onto the different strategies that should be a part of your digital marketing campaign, lets first know why manual link building is essential.
By now, you might be questioning yourself what is manual link building and may have already looked upon a few videos. Creating manual links is harder in 2019 but not impossible. It is one of the essential parts of the digital marketing campaign that increases your website traffic and rankings.
Google keeps flipping the coin and the techniques that work today might be spam tomorrow, but same is not the case with manual links. They are still the driving force of search traffic and high rankings.
The end result of manual link building is not only increased traffic and high Google rankings but also increased sales. It focuses on relevancy, unlike some black hat SEO techniques which can help you get traffic but not conversions.
You might be surprised seeing the screenshot below about the results that appear for ‘build links’ and ‘buy links’.
For a successful digital marketing campaign, natural manual links is a must. Do not get carried away with any black hat SEO techniques for temporary results, rather focus on natural link building for long term results.
Importance of Content Marketing
Content marketing for most companies is an integral part of the digital marketing campaign and no longer be set aside as an entertainment factor. The aim is to add value to the reader through blog posts, storytelling, infographic, or articles.
Content marketing focuses on:
- Convincing your target audience of the value of service/product you are offering
- Finding new clients
- Retaining old clients
The best part about content marketing is that it can generate thrice as many leads as regular marketing campaign. Content marketing is preferred because 70% of people would instead learn something new from an article than a regular advertisement.
Where is content marketing required?
- Branding and PR
- Search engine optimization and link building
- Inbound Marketing
Key figures used in content marketing are:
- Visitors
- Length of stay
- Reach
- Conversions
- Leads and orders
Always remember, useful content is the centerpiece of any marketing campaign.
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