Many worthy link building companies that would do good to your website, while there are also many that follow the wrong process, which does more harm to your website ranking. Finding the right company is not as simple as it sounds.
This guide will help you spot the right link building company. We are aware that you know the importance of building quality links for your website, and that is why you are here. So, lets directly jump on to the main part – tips of finding the right one.
Considerations to make before hiring the Link Building Company
There are a few considerations that need to be ticked off before hiring the service provider. You would, of course, not choose the provider only because he or she speaks well or looks good.
Ensure to look beyond the superficial traits and consider the following points to hire the right link building company (in no particular order).
1. Decide your needs
Do you need SEO audit, reputation management, link building, PPC management, ongoing SEO, link removal or any other service that an SEO firm offers? If you are not sure of the services you want, start the process by figuring it out yourself.
Having a goal in mind will help you select the type of service you want to hire the link building company for. Keep your goal in place and you are already halfway through in the selection process.
2. Results
This is what you are looking forward to from your links. Any good company will be able to present case studies of the websites they have worked with and the results achieved. No matter what service you are looking for, it is vital to check the quality of work to ensure if you can expect the desired results.
You can definitely ask them questions about their link building campaign success and also the steps they would take to increase the traffic on your website. Any company who has had success with their campaigns will not shy away from showing the results. Also, if the provider is reluctant to give out results, then you should avoid hiring them.
3. Link diversity
Building backlinks is not an easy task, and diversified links will help you get success. Any good provider will get backlinks from various places because they understand that links coming from one source will not be treated well by the search engine spiders.
Link diversity should include links from social media marketing, videos, infographics, guest posting, and citation building.
4. Alignment with your goals
One of the most important things that you need to expect from the link building service provider is alignment. They should put in efforts to try and align with your goals. They also need to understand how you define success with key metrics like social shares, rankings, authority, and referral traffic.
Before you hire them, ask yourself:
- Will the agency strategies help you achieve your goals?
- Will they be able to turn it around in the time frame you expect?
- How well do they align with your goals?
If you get definite answers to these questions, everything else will fall in place.
5. Transparent process
This is another important aspect that you need to consider while choosing the SEO company. Is the agency answering all your questions about the process? Some agencies work in secrecy and do not like to open up their plans. But a transparent process will be beneficial for both parties.
It is your right to know the approach they will take, and if they are reluctant, then you should certainly give a second thought on hiring the agency. Your agency should be transparent enough to let you know what they are doing.
6. Understanding and Opinion
Your company should have an understanding and opinion of what tactic is going to be the best for your link situation. You are going to pay them for their expertise as they have a unique and custom point of view for your needs. Also, because they have serviced to several clients in the past in various verticals.
7. Communication
The agency you are willing to choose should be responsive to all your doubts and concerns. They should be happy to solve all your issues. Remember one thing, you shouldn’t be chasing them for answering you. The absence of regular communication is bad news for you.
Ideally, they should be ready to answer all your doubts at any point in time. If the agency takes more than 24 hours to answer your question, then you should start looking out for another option.
8. Accountability
Your link building service provider should deliver results within the promised time. When things are not going planned, then they should be brave enough to hold themselves accountable and provide you a plan B without wasting any time. This is something you will know by reading reviews about the company’s service.
9. Get multiple quotes
Remember not to choose the first service provider you come across even if they offer you the required service within your budget. Sit down with as many qualified agencies possible and ask them how they can help you achieve your goal.
Most firms will be happy to offer a free consultation. After the consultation, ask them to provide the plan in writing along with the quote. Compare the quotes received from various companies and shortlist the ones you find are appropriate, of course keeping other considerations in mind.
10. History
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