Introduction
Attractive and informative images have always been an essential part of link building strategies. Search engines and audiences find these assets very useful to improve the overall experience.
There are two ways to earn image links, just like other types of links – Naturally and Outreach. Creating your own images with the right label and reaching out to the right audience is highly valuable.
If you have little to no idea about image link building, we will help you. We have created this guide to help you get a basic idea on:
- What is Image Link Building?
- The Different Types
- What Images Should You Produce?
- Audit Images that Build Links
- Automate Image Link Building
- How to Rank the Images?
What is Image Link Building
Before we move on to the various types of image link building, lets first know what the technique is all about.
Image link building is similar to mention link building. In this case, you are looking for instances where you can link images related to your brand or website. You can either create image links naturally or by outreach.
Image Link Building Types
Let’s move on to the most important part of this guide – Different Types of Image Link building.
Infographics
Though the importance of infographics has diluted over the last few years, they still are one of the best content and link building strategies for many SEO experts.
Infographics can be used in various ways, but first, let us know how to make one because that is something that most people stumble upon.
Topic
This is the most overlooked parts of the creation of an infographic. The first step of creating the infographic is choosing a topic. Find a subject that your audience will be interested in. Other than this, also check if your competitors already have an infographic of the same idea as yours.
Rough Outline
After you have selected the topic, take some time out and research. Creating a rough outline will be helpful in making information fall into the right place. We would suggest you, to begin with, the general information and the move to the minute details.
Design
Before you start with the final design, research, and visualize the design, you would want. Understand if the design will be able to take up the information and represent every point correctly.
Ensure to use every detail wisely while breaking texts and telling the story. Also, remember to follow your branding assets and include your company’s details at the bottom of the infographic for references.
Submitting and Promoting
We suggest you embed code below the infographic with the help of the code generator such as siegemedia to let other websites credit your rightly when using the infographic.
Promote the infographic at every single website where you can. This is the only thing that will help you get natural links and should not be ignored. You need to let people know about this infographic that you have created.
Guest Infographic
This method is similar to guest posting. Unlike guest posting, you already have a resource to offer to the sites. Some will repost the infographic while some will ask for an original one with the article written on the subject. It all depends on the website.
Pinterest is a popular website that accepts guest infographics. You can also use this platform to the optimal by looking for other websites which have accepted infographics by your competitors.
Follow the detailed procedure below:
