Why is an SEO Audit a Crucial Part of Every Marketing Strategy

With the advent of the internet as a major marketing channel, marketers have gradually started incorporating various types of digital marketing into their marketing strategies. As it became obvious that search engines would play a massive role in how people behave online, search engine optimization became an inseparable part of digital marketing and marketing in general. It is therefore not surprising to see that an SEO audit has become an integral part of formulating a marketing strategy.

SEO is Here to Stay

The most obvious reason as to why an SEO audit is so crucial for modern marketing strategies is that search engine optimization is here to stay. Even people from Google tell you that you should do SEO, as they need help organizing the essentially uncontrollable beast that is the web. SEO has stopped being this half-dark art used by shady characters looking for a quick win. It has become an integral part of being present online and you can only ignore it at your own peril.

An SEO Audit Provides Endless Insights

Now that we have established that SEO has become an inseparable part of marketing, it is time to divert our focus to SEO audits as a process that plays the role of the SEO jumping point so perfectly.

An SEO audit is a process through which a marketer (SEO expert, webmaster, etc.) goes through the existing state of the website in terms of its search engine performance, its strong points, its weaknesses and more.

Besides unearthing strictly SEO-related insights, an SEO audit will also provide data on your brand’s online reputation and the overall standing of your brand in the online ecosystem. It goes without saying that such insights will help with future marketing strategy creation, as you will be able to address any branding issues that might plague your online existence.

Furthermore, an SEO audit is almost unbelievably useful in identifying various issues with the conversion funnel you are using to sell products or services online. By identifying pages that perform particularly badly or well, it can inform marketing decisions that will rectify identified problems.

All in all, an SEO audit will provide you with the data needed to formulate a digital marketing strategy and come up with tactics to achieve the goals that will boost the website’s visibility online. It will also be the perfect beginning of strategic content marketing efforts that will take full advantage of the powers of masterfully crafted content.

The Synergistic Nature of SEO

When all is said and done, the main reason why an SEO audit is an integral part of every modern marketing strategy is SEO’s inherent nature where it works best in synergy with other marketing efforts.

For instance, smart SEO decisions (informed by the audit) can do wonders for your email marketing and they can improve the effectiveness of your paid online ads. Furthermore, an SEO audit can uncover the best ways in which you can utilize more traditional marketing efforts, such as TV or print ads.

In short, an SEO audit will provide you with a humongous amount of data that can be used to make both SEO-related decisions, as well as those that affect marketing in general.

As such, it is not to be neglected.