Why does Google Penalize a Website? know the reason.

by Anurag Arora Online Influencer

There are many factors are responsible for Google penalties but here are some main which I am going to tell about that. How much this will harm your sites and down your ranking also. Everday google updates new rules and regulation to stop the violation. So let's go and read about Google penalties.

Google slaps the penalties because it perceives that you are manipulating the ranking of your website through spamming and various black-hat SEO techniques. This may eventually lead to a considerable dip in your rankings making it difficult for the prospective users to find your site.

Introduction

Google never gives importance to those websites that do not have high-quality natural links. Links from the trusted sites enhance the credibility of the website. According to the Google guidelines, the webmasters must not also indulge in link buying and selling, but still many of them are following this forbidden practice. This will not only get the website penalized, but also the ranking will be devalued.

Paid or bulk links purchased from another company
Sites that are loaded with the duplicate content
Sites that do not connect to a similar theme, category or product
Posting content on the low authority sites.

Used copied content

The content of your site may be copied or duplicate
The web content is not of a very high quality and the users do not find it to be very useful
There are lots of grammatical and spelling mistakes
The information provided is not at all trustworthy or interesting that can keep the users hooked on to the site.

Negative SEO charge

Negative SEO is essentially a harmful or noxious activity that is mainly carried out with an intention to decrease a website’s search engine rankings. Many sites have been known to indulge in this particular type of practice just to race ahead of their competition and achieve higher ranking for certain keywords. The most common form of negative SEO utilizes link farms, submitting your URL to those farms and then hoping Google notices and blames you for it.

Backlink Checked by Google(True or Bad)

If you have been struck by the Google backlink or unnatural link penalty, then it is imperative that you must carry out a thorough backlink audit of your website. This will help you to find out-

Are you excessively using a particular keyword for link building?
How many unnatural links are there on your website?
Are you linking to any particular site that has been already penalized or banned by Google?

More keyword stuffing

Keyword stuffing is also a big point in the eyes of Google. So take care while writing the article. don't use more times a single keyword. Otherwise, you may be penised by google.

By Black Hat Using

There is an ever-growing list of “tricks” which Google will automatically penalize a website for engaging in if spotted. I never recommend you to use a black hat technique. Thi will be very harmful to you and your site may be in danger. Google is very strict against the black hat.

I hope this post will be very useful for every digital marketer. This is my little step to aware all of you about Google penalties.

If you want to know everything's in detail. you can join one of the digital marketing institutes in west Delhi.

Thanks for reading.

Authored by -Amrendra Chaurasiya