Beginners guide to LinkedIn Marketingby Anurag Arora Online Influencer
Unlike, Facebook and Instagram, LinkedIn is a professional network. As a business, sometimes it seems that LinkedIn is slightly underrated when it comes to marketing. So, in this guide, we are going to talk about how you can use Linkedin for business. Join the best digital marketing institute in Delhi and become a Google Certified Online Marketer.
If your LinkedIn game just consists of a personal and out-dated profile. Then, it is not going to take you anywhere:
So, let us now understand how you can get started with linkedIn:
MAKE A COMPANY PROFILE
First thing first, you need to make your company's profile on LinkedIn and every relevant information LinkedIn is asking you to provide which includes the company's name, URL, professional profile picture, etc. then, company description and a few other details as well.
ADD COMPANY LOGO AND COVER PICTURE
I have seen numerous marketers making such a mistake but they add different pictures on various platforms. But in reality, it looks unprofessional. And you shouldn't do this. Add a company logo which you use on your website and keep it the same everywhere. And add a cover picture that instantly gives anyone your company vibes.
KNOW YOUR AUDIENCES
This is the basic thing one must know before you start out your marketing strategies. You must always provide the right things to the right audience. Otherwise, no matter what you do. You will never get results. Know your audiences. their preferences, etc. Have an in-depth insight into your audience. Whether you are selling any product, course, or anything. First, know their appropriate audience.
ADD RELEVANT CONTENT
Content is the lifeline of every online business and LinkedIn is no different. But you need to keep one thing in mind, that the audiences are different in LinkedIn. You cannot post anything like you can do on Facebook on LinkedIn. LinkedIn is a professional network and posting anything would not be appreciated there. Indeed, you can write, post an image or video. But one thing you need to keep in mind is that write professionally.
JOIN LINKEDIN GROUPS
Why only you limit yourself by joining Facebook groups? Linkedin groups provide you an excellent opportunity to connect with like-minded individuals. Always join groups that are within your niche. So, that you can connect with individuals who are sailing the same boat just like you. Indulge yourself within the group, share your thoughts as well and listen to others. This is an excellent way to build relationships within the group.
START YOUR GROUP
Now, in case, you cannot find relevant groups within your niche. Then, what are you waiting for? Create your own LinkedIn groups. If you can create and manage your LinkedIn groups well. Then, LinkedIn groups have the potential to make you stand out as an industry leader.
Created on Jan 29th 2020 02:47. Viewed 235 times.