Powerful Difference Between Sales And Marketing

by Anurag Arora Online Influencer

Okay, let me ask you all a question. But you need to be honest. So, do you all really know the difference between sales and marketing? Actually, many-a-times people misunderstood that both are the same but the truth is there is a fine line of difference between the two actually. Join the best digital marketing institute in Delhi and become a Google Certified Digital Marketer

So, in this guide, we are going to discuss the difference between sales and marketing. Let's find out how they differ from each other:

Many times I have realized that there is a fine line of difference between the two. And that's the reason people fail to realize their difference.

One thing is clear that both ''sales'' and ''marketing'' aim to increase the rewards.

One of the main differences between sales and marketing is ''sales'' is a push strategy, whereas ''marketing'' is a pull strategy. You push your product or services in sales to your customers. Whereas, you adapt various strategies in ''marketing'' where your potential customers get attracted to you.

Marketing is a long term process also it includes various activities. Whereas, sales have short term goals. Marketing always focuses on identifying and meeting the needs of your potential customers. Whereas, in sales, you have only one goal to generate sales.

Whereas the goal of sales is to ''generate sales'' regardless of whether the customer needs your product or not. Marketing indirectly adopts a number of strategies that can generate sales for the company, which includes ''branding, lead generation, advertising, etc.'' 

When we say the term '' marketing'' it automatically gives the vibes of targeting a large group of people, which means when a brand does marketing, the brand always targets a large group of audiences. Whereas, when it comes to sales it does not have the capability to reach large audiences. The targeted group is small. 

Marketing always works in terms of building the name of the brand, increasing brand awareness. Whereas customers get interested in your products or services and make a purchase. Whereas, sales are only like pushing your product to the people. 


Sales were and are always product-based. The salesman only desires to increase the sales of the product or service. By hook or crook, it has nothing to do with the desire of the customers.

Whereas, marketing is all about giving priority to the customers. It always revolves around the people. Brands always desire to build a product that can bring value to the people. So, marketing always revolves around the people as it is for the people. 

Marketing always considers the needs of the people whereas sales mean selling the product. 

The main goal of sales is to pursue the customers so that they convert and buys your product. Whereas, marketing is all about creating a product people needs. 

Selling always means selling the product or service in return for the money you get. On the other hand, marketing is all about knowing the needs of your potential customers and meeting them. In other words, providing value to people's lives.  

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About Anurag Arora Innovator   Online Influencer

6 connections, 2 recommendations, 69 honor points.
Joined APSense since, June 1st, 2018, From New Delhi, India.

Created on Feb 3rd 2020 00:50. Viewed 227 times.


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