Why Digital PR is Important

It would be unwise to begin this article in any other way than to state that investing in digital PR is even more important in the context of the pandemic and the cycle of lockdowns we’ve been living through. This has heightened what was already a dramatic shift to online research for products and services and of course online shopping. Digital PR provides a perfect mechanism through which to reach a captive audience like never before.

Of course, digital PR has been increasing in prominence and importance for many years and will continue to do so long after the pandemic, but now is a great time to act.

What is digital PR?

In brief, digital PR is the strategy used by brands and companies to evolve their business and develop an online presence. In essence, digital PR refers to PR fit for purpose in the 12st century.

How will digital PR help your business?

Digital PR strategies work very closely to SEO (Search Engine Optimisation) – in fact good SEO agencies will undoubtedly be able to help with your digital PR strategy. Both are vital for good online performance, which in turn is imperative for any successful business today.

You will be encouraged to develop your social media presence, which will also help with brand awareness, local SEO and overall online performance.

One of the most important results of good digital PR is the development of trust. More than ever consumers rely on online metrics like reviews, ranking and media coverage when it comes to trust – a solid digital PR campaign will help enormously.