Why Digital PR is Important
by John Hinds SEO SpecialistIt would be unwise to begin this
article in any other way than to state that investing in digital PR is even more important in the context of
the pandemic and the cycle of lockdowns we’ve been living through. This has
heightened what was already a dramatic shift to online research for products
and services and of course online shopping. Digital PR provides a perfect
mechanism through which to reach a captive audience like never before.
Of course, digital PR has been
increasing in prominence and importance for many years and will continue to do
so long after the pandemic, but now is a great time to act.
What is digital PR?
In brief, digital PR is
the strategy used by brands and companies to evolve their business and develop an
online presence. In essence, digital PR refers to PR fit for purpose in the
12st century.
How will digital PR help your business?
Digital PR strategies work very
closely to SEO (Search Engine Optimisation) – in fact good SEO agencies will
undoubtedly be able to help with your digital PR strategy. Both are vital for
good online performance, which in turn is imperative for any successful business
today.
You will be encouraged to develop
your social media presence, which will also help with brand awareness, local
SEO and overall online performance.
One of the most important results
of good digital PR is the development of trust. More than ever consumers rely
on online metrics like reviews, ranking and media coverage when it comes to
trust – a solid digital PR campaign will help enormously.
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Created on Mar 3rd 2021 12:03. Viewed 280 times.