Articles

Why Brands Are Looking for Regional Language for Mobile Advertising?

by Sougata J. Blogger

People are recently getting more engaged with their mobile phones rather than other devices. There are more than 300million smartphone users in India. Therefore, businesses are trying to take advantage of these mobile users. They are looking to create regional language content to reach their audiences. Keyboard for Indian languages helps these brands to create banners, blogs, and other things in the regional languages. Further several reasons are there for which brands are looking for the regional contents. 

Scope Of Mobile Digital Marketing

The penetration of mobile devices is higher than in other devices. There is no doubt that with the help of mobile devices, the brands can take direct entry within the bedroom of the user. Brands are fast employing innovative ways to advertise to their audience. Therefore, brands are more and more looking towards investing in mobile advertising. Compared to the other mediums, mobile marketing has a lot of deeper penetration which increases the chance of a conversion.

Vernacular Conversation

In the last few years, it has been seen that English is no more the language of the web. Each of the social platforms is encouraging regional languages. People are preferring that over English. The use of the regional languages will be as much as 2.5 times more than that of the English internet user base by 2021. Brands are also looking for vernacular content, which will easily communicate the message of the brand to the audience. In the process specially developed keyboard for Indian languages can take a major role. They make the audience able to communicate with the brands directly.

Video Viewership in Regional Language

There is no place to say no to the fact that video viewership has changed the digital marketing game. Several people are looking for the videos, specially created in their regional language. In India, Consumers today spend about 50 to 60 percent of the average time on Hindi videos, followed closely by 35 to 43 percent on regional content videos with only 5 to 7 percent on English. No matter which social media you are active in, it is not hard to find a regional video. There will be more growth in this number and more videos will be created in the local language to attract the customers.

Tech Platforms Supporting Local Languages

The growth of the local languages would not be possible unless the tech platforms would support it. Remember that highly disruptive artificial intelligence, deep and machine learning technologies have taken the mobile advertisement to a completely new level. The majority of the tech platforms realize and accept the growing popularity of regional languages. More and more marketers are using the keyboard for Indian languages to produce more regional contents daily.

Final Words

Therefore, over in this post, you have seen how the local regional languages are making their place in the advertisement world. Tech platforms are also accepting these and brands are looking to produce more regional language content.


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About Sougata J. Freshman   Blogger

6 connections, 0 recommendations, 47 honor points.
Joined APSense since, February 12th, 2020, From Kolkata, India.

Created on May 27th 2020 22:10. Viewed 157 times.

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