Why B2Bs Need Responsive Web Design

In general, business to business sites have been some of the last to jump onboard thetrain of mobile-friendly Web development. Although these sites generally have lower mobile traffic than others, it’s still important to provide a good user experience across all platforms.

Cost Effective

Some B2B companies drop the ball on using responsive Web design because they’re afraid of the cost. However, when it comes to mobile-friendly sites, responsive Web design is usually the most affordable option compared to creating separate mobile sites and native apps. These options are generally more frequently used with social media and business to consumer sites. When trying to reach individual consumers, the extra cost is worth the user experience provided. 

Easy Access

One of the biggest benefits of using responsive Web design in Web development is that companies only need one URL for all platforms with no redirection lag time. So if a business is looking to use MailChimp and the director of marketing is researching its benefits on his smartphone, he will have an easy time finding it.

Because everything is tied to one URL, SEO work becomes streamlined as well. Instead of grouping keywords and crunching numbers for several different sites, online marketing can be managed across all platforms with one system.

Say What You Need to Say

Another reason responsive Web design is great for B2B Web development is that mobile adaptations are often concentrated into one column with small blocks of text. The smaller a website becomes, the more information is cropped from a user’s view. Because B2Bs often highlight features and prices, these text-dominant sites are a perfect fit.

Econsultancy's blog states that a possible con of responsive Web design is making compromises on the existing site, which could be somewhat confusing, but the overall benefits are clearly in favor of B2Bs using this platform.

Emily Culp writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well.