Why are Outbound Telemarketing Services so popular among the businesses?

by Alexis Powella Author

Telemarketing is a strategy that is being utilized by the marketers for a long time now. Inbound telemarketing is core to the customer service department and is placed above the outbound division. However, there are instances that prove that the significance of outbound services is not less either.

Outbound telemarketing services can be seen in demand for a number of businesses. Business owners understand that outbound services actually ensure a smooth customer engagement. There can be two ways to actually offer these services; in-house or outsourced.

If you are planning to incept an in-house facility for outbound services, then, you need to pour in a lot of money and effort for the same. First of all, you would be requiring to invest in the recruitment and training of the employees. Then, the infrastructure and technology will pull up capital from you.

Outsourcing diminishes these costs as the call centres offering these services already are equipped with the state-of-art infrastructure and technology. Along with this, you will get a direct access to a team of experienced and skilled professionals, which knows how to reach customers and offer these services.

Let’s dive into the reasons why outbound telemarketing services are drawing the attention of businesses across the world.

Reasons for the rise of outbound telemarketing

There are quite a few compelling reasons that show why exactly outbound telemarketing services are witnessing high demand from the businesses:

i. It engages customer perfectly

One of the basic reason to launch or avail the telemarketing campaigns is to increase the customer engagement rate. This is ensured when you partner up with a competent service provider, who is well-versed with the latest industry standards and holds expertise in promoting the product line to the customers.

ii. Your brand’s market repute is elevated

When your customers are treated with diligence and care, then an impressionable image of your business is built in the market. This becomes possible owing to the unmatched service quality offered by the outbound agents.

iii. Sales are hiked

Outbound telemarketing actually influences sales. The outbound experts ensure to implement the upsell and cross-sell tactics while promoting a product or discount offer to the customers. More adept your expert is, higher number of upsell & cross-sell deals are possible. This raises the overall sales figure for your business.

iv. Human touch

There is a sense of human interaction that tops all the scripted and robotic communication. Customers actually appreciate when they are interacting with a real agent who is able to understand their pain points and provide a prompt solution.

Outbound telemarketing services offering

There is a wide plethora of outbound services that are offered by a number of vendors in the market. These services are:

1. Appointment setting

The competent outbound agents ensure to fix the appointment with your prospects, leads, and customers. They make the call and convince the potential customers to meet up and discuss the offerings. This offers your sales team a golden chance to convert the prospect into a customer. Also, this unburdens a lot of load from your sales staff.

2. Lead generation

One of the most tedious tasks of the complete sales cycle is generating warm and closable leads for your business. Not only this task is time-consuming, but, it also demands a lot of patience and investment from your side.

This deadlock is being solved by an eminent team of outbound agents that is engaged in providing the best leads for businesses. These experts hold prowess in generating relevant and lucrative leads for your business.

3. Telephone surveys

If you can find out the preferences of your customer, more than half of your work is done. Companies are now looking toward the able outbound telemarketing service providers to conduct surveys among their customers. The telephonic survey is not a new method and the agents offering this service know what valuable information is needed to be drawn from the customers. Organizations are being benefited to the core by these surveys. You can analyse the survey result and generate meaningful implications that help you in making your next action plan for your business and customers.