When should you Release your Travel PR on Top Press Release Distribution Sites?by John Smith Media/News Company
Writing a press release on travel is only half the work done. Publishing it at a top press release distribution site is the next important step. However, you should keep in mind that the press release must be well timed so that it reaches the maximum people. Not every time of the day or week will fetch your travel PR the maximum audience. So, let’s check the optimum time and day when one should send a PR:
- Tuesday, Wednesday, and Thursday are the best days of a week for publishing your press release to the top press release distribution sites.
- No matter which time zone you are in, 9am and 8pm are the two most effective time periods for releasing your PRs.
- Knowing the time zone of the recipient is extremely important. This helps in automating emails for sending Press Release at the desired or the most effective time of the day.
Why shouldn’t you send a Press Release on Monday?
For most journalists, Monday is the busiest day. Their inbox is already flooded with emails that have come over the weekend. So, there are high chances that your email will get lost in the crowd of emails that the journalists have received. That’s why it is prudent to avoid press releases on Monday.
What’s the Best Time and Day to Release PRs at Top Press Release Distribution Sites?
Researchers have found out that the best days of sending press releases are:
A software company for press releases has found out in their study that Thursday is the best day of sending press release. Their research has revealed that email open rate on Thursday is more than 22%. It has also come to the conclusion after their study that the worst day of the week is Friday for sending PRs. On this day, the PR email opening rate is just 15%. Another PR & HR communication company’s study has found that Tuesdays and Wednesdays are the most popular weekdays for sending press releases.
If you want your PR to be read by a journalist and consequently publish it in his/her newspaper, try releasing your PR on Tuesday, Wednesday, or Thursday.
What is the Best Time of the Week for Sending Press Release?
To get the maximum result, try sending your press releases to top press release distribution sites early in the morning. Studies have shown that early morning press releases (anything from 10am to 2pm) are the most effective because their opening rate is more than 45%. This rate nosedives to just 15% if you send the email after lunch. A study has found out that 9am and 8pm are the best timings for sending PRs.
Journalists live in different time zones. To reach them effectively, you should send them emails at the best time possible. Therefore, automate the emails so that they get them at the peak hours of the day as per their time zone.
Created on Jun 20th 2019 05:31. Viewed 477 times.