Press Release Distribution and How to Play with Words

by John Smith Media/News Company

To thrive in the world of business, you must come in the limelight. But, limelight doesn’t come to you. You must attract it towards you.

The tool: press release.

Intelligent press release distribution can give your business the much-needed limelight to climb the success ladder.

Media is one big hive of busy bees. You cannot just knock at the hive and say, “excuse me, I am a business and this is my upcoming event. I want you to put the spotlight on my event.”

Why would they?

Like it or not, you must work to get media attention.

Perhaps that’s why many businesses leave the job of distribution of their press release to experts. You can find reputable sites dedicated to this. They have an impressive network. They can send your press releases to places you may not have in your list. Of course, the places are relevant to your niche.

Benefit?

This expands your audience. You increase the chance of reaching a wider mass. This may not happen when you set out to distribute your press release on your own.

It’s the job of distribution experts to send press releases at the right places at the right time. And this is a golden rule of a successful event coverage.

The distribution sites can even get your press release picked by national media.

Now, talking of national coverage, you ought to be highly professional and neat in your content language to let top-notch media pick your content.

Creating a press release is no rocket science; it’s no child’s play either.

So, what is it?

It’s just the use of simple language put together in an enigmatic manner that catches the eye of the journalists and instill an urge to cover your event.

Phew, sounds complicated!

Ok, let’s put it this way: if you are creating a press release, just remember to answer the Who, What, Why, When, How related to your event using simple, yet powerful words.

The basic function of a press release is to inform the media what you are up to.

Tell them who you are, what your event is about, why it is important, when it is scheduled to happen, and how it will go about. Say, you may have invited a celebrity to your event. If it’s a fundraiser, you may have put up some games or competition.

It’s important to extract atleast one attractive feature of your event or product and use it to weave interest.

And when we are talking about powerful words, you need not put up jargons or pick long, unpronounceable words from the dictionary. Simple is powerful.

For example, the headline for the book launch of a new writer can go this way: “XYZ publishing house discovers a fiercely-talented fiction writer. Meet her at her debut book launch next week.”

You can keep the writer under suspense and reveal just one sensational quality or feature about her or her book to ignite interest.

Leave the rest to the press release distribution experts. They will no stone unturned to let your event hog the limelight.