What's trending in the fashion industry?by Kaira SIngh Marketer
The fashion industry is one of the most dynamic industries in the business world. People always want something new and trending to wear to look class apart or different from their counterparts. For that, they keep looking for fashion trends which are new and unique. This creates a demand in the market, resulting in a supply for the same from various leading clothing brands. Every year so many new textiles and fabrics are being launched by various high-end brands like Nike, Ralph Lauren, etc. to keep their customers interested in the brand. There is a constant innovation that keeps taking place even in the fashion industry in order to keep the customer attracted and interested.
These days the Indian population is not simply in clothing that belongs to the British era. They are as trendy and as fashionable as there western equals. Due to this change in liking for the clothing, the demand for the basic Indian clothing is reducing and people are opting for casual yet classy alternatives. Clothing like jeans, shirts, dresses, evening gowns, jumpsuits for women etc. are gaining popularity. Few industries like the fitness and sportswear industry have been experiencing a significant increase in its demand ratio. Exercising is no longer exercising. People will invest in thousands to buy the right gym gear and look absolutely flawless even while oozing with sweat on the treadmill. Therefore all the sports brands are constantly on their toes to bring continuous innovation in their materials and fabrics so as to attract their customers.
Another type of fashion trend that is catching up is catchy phrases and personalized tee shirts. This is particularly common amongst the college-going population. The youngsters now look for ‘something fun to wear’. They look for clothing which is super comfortable and relaxing yet fun and trendy looking. Tee shirts with funny quotes or dialogues from movies are getting highly popular amongst the young crowd. These tee shirts can be customized as per not just the sex but also regions. Also, the unisex nature of this particular clothing makes it even more popular amongst the masses. This type of 'catchy phrase fashion’ is not just restricted to tee shirts, people prefer buying shoes, caps and other things to accessorize there clothing as well.
The digital fashion is another trending domain. People have started choosing to shop online instead of going to shopping malls or stores. The primary reason for it being the busy corporate schedules. Everyone wishes to spend only weekends with their families and friends instead of going to some shopping mall. Hence the e-commerce sector gained popularity amongst the masses. It easy for anyone to just sit back and scroll on their smartphones what is trending these days. All the big brands are now, not just a bricks and mortar store but also an online shopping website. Some websites have been designed so well that they let you put your body dimensions on a virtual mannequin in order to check how that dress will look on you once you wear it. A lot of websites, especially of Indian origin have gained popularity. Myntra, Jabong, Kazo, Ajio, Koovs etc. to name a few.
As mentioned earlier fashion is a dynamic business. Regular innovation is a need in order to stay active in the market. This is one industry, which literally has something to offer to everyone!!
Created on Feb 15th 2019 05:54. Viewed 337 times.