What Types of Content can you publish on your Real Estate Website?by Tyler P. A Passionate Blogger - Entertainment One of the main questions that many real estate agents ask after creating their website is the type of content that they should include in their platforms to attract the right audience.
The internet never sleeps – and neither does its users. People are constantly searching for new information online – so search engines like Google, Yahoo, and Bing keep on crawling the net to find relevant content to recommend to their users. In this article, we will highlight the types of content that you should publish on your real estate website to attract and convert prospects into buying clients.
With over 1.74 billion websites in 2020, attracting a client to your site can seem like a tall order. But the good news is that it can help you bring more traffic from search engines to your site. Prospects and people, in general, are constantly looking for information about buying a home, renovating a property, tips for buying a home, among other tips, tricks, and ideas. If you can provide this information in plenty, then these people will inevitably end up on your site. Besides, as we mentioned before, search engines are always rewarding websites that offer value to clients. So, by blogging consistently, you are able to raise your search rankings, making it even easier for clients to find you.
Articles and eBooks
In addition to the blogs, you may want to come up with high-quality, highly informative articles to offer comprehensive information to your users. eBooks and other downloadable stuff are also great for education. Besides, you can use them as incentives for users who reach a certain point of your lead funnel. For instance, you can write an eBook around everything a prospect should know about the home buying process and list all steps from searching to signing the papers.
The real estate market is shifting to more visual content – and reasonably so. Real estate is all about visual. People want a 360 view of the property they are eyeing. They want to see the rooms, the compound, and even the neighborhood. Virtual tours and other videos can be a great way to show them around, and even nudge them to see the house in person. If your platform doesn’t have a video section, you can create it or have an expert from a real estate web design company do it for you.
Of course, your real estate website will need high-quality images of the houses you are listing. The images should be professionally taken to ensure all the relevant details are captures. Be careful because the pictures you use can make or break your marketing efforts.
Last but not least is the description of the properties. You should always include a brief description of the property in question – number of bedrooms, bathrooms, size, location, contact information, and every other detail that may interest the buyer.
If you want to be noticed by your prospects, you have to publish content frequently, but still ensure that the content is of great quality and also appealing. It might also be worth it to invest in an expert who can design real estate broker websites that stand out.
Created on Jun 22nd 2020 01:11. Viewed 119 times.
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