What Supermarkets Can Do to Promote Paper Bags?

Paper bags can become a reliable weapon in the war against plastic that is chocking sewer lines, polluting water bodies and killing sea life. Instead of using plastic bags for shopping, buyers should be encouraged to use paper bags with handles. Paper is a natural material hence degradable and what is more advantageous is that it can be used for a variety of purposes like storing fruits and home cleaning.

 

What retailers could do to encourage shoppers to use paper bags?

 

1. Offer products in bags

 

Instead of selling lose products, retailers can pack products in bags and sell bagful of products. Small and colourful packing can be used to attract eyeballs and increase sale. Retailers can make useful packs of products by understanding needs.

 

2. Give discount for bringing bags

 

Buyers are always looking for discounts. It isn’t that they want to buy products at a cheap price, but they feel happy if they can save some money from shopping. Shoppers can get paper bags of different sizes from supermarkets and use those bags for buying groceries for a second and third time. Supermarkets should encourage the buyers to bring their bags by offering a discount on bringing bags.

 

3. Provide bags of all sizes

 

Supermarkets should keep paper carriers of different sizes to help buyers. Instead of forcing the buyers to either pack all the stuff in one bag or carry multiple bags, they should provide different options in bags. It will be a great help in shopping.

 

4. Include cost of the bag in the product cost

 

Plastic bags are so cheap that they can be distributed free. Supermarkets consume tons of plastic in the form of bags, but they are afraid of using paper as it is expensive in comparison to plastic. Paper has value as it comes from wood that has become scarce. But paper is recycled and used again. Also buying paper bags in bulk won’t be an expensive affair.

 

5. Educate buyers on advantages of paper

 

Supermarkets can use display marketing to encourage buyers to use paper bags. Various uses of paper bags like using the carriers for carrying anything and using the paper for home cleaning before it is thrown out can be taught in interesting ways like pictures.

 

Buyers will use paper bags because:

 

1. Paper bags can hold bulk goods without showing any sign of exhaustion

2. It is easy to hold paper carriers instead of plastic that is difficult to grip due to slippery nature

3. Paper carrier is an added advantage or more value for money as it can used again

4. It can keep things safe from scratches and bruises

5. Paper is fashion perfect as it matches well with dresses

 

Paper carrier bags are 100% recyclable and useful, and for this reason, they are called eco-friendly and user-friendly. Users don’t trash their bags after shopping as the paper has many uses at home. People with a creative bent of mind can make a decorative material with leftovers from paper bags.