What should you do to build a great engagement source on your social media.
Social media is one of the key elements in your off-page recipe, where to build the brand building and visibility marketers spend quite a crunch time out of their working hours. Now, as this process is rigorous and sometimes it just takes away potential time, but considering the importance marketers can often schedule their posts, like Hootsuite or Buffer, where rather than being on the social media page for hours long, your posts will be shared through these platforms.However, adding to it, you may need to share contents, reach your favorite content marketer profiles, follow their post, retweet and comment which increases your engagement. Now that since 2017 is near with content marketing taking to a new platform, Content curation is a way which twitterians love to, because with 140 character limit, twitter gives unique way to boost your posts, through catchy phrases and featured image listing. There are many different ways to curate, in what some have called your social media mix as no one would like to share random posts without putting insight into their user behaviour.
Once you have your stock of content ready to be published or shared, targeting and segmentation is a way smart marketers tend to do. You would not like your strategy go unseen as Twitter limit is 18 minutes, when you are targeting audience in the US and you are working on time zone for Australia. Scheduling posts for the target market's time zone is another engagement building source, as business with more than 80% are in the Central and Eastern time in the US.
Coming to the storytelling, Facebook is one of the best tool where video based marketing works as Facebook users alone watch 100 million hours of video every single day.
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