#Hashtags & B2B? Social media marketer’s ultimate engagement ship

Talking about the increasingly popular social media trick, hashtags is one of them, a phrase or word preceded by ‘#’ which was started back in 2007 and it gained popularity with Twitter, followed by Facebook and Instagram.       

For the profound group of B2B marketers, twitter community is extremely useful and you cannot ignore the fact of user engagement and lead generation that it can drive for your website. It’s evident from the fact that tweets with hashtags receive 2 X engagements and over the course of time, marketers had adopted this as substantial marketing strategy tool. However, it’s important for twitterians to understand and implement the niche ones and drive their content marketing rather than remaining stuck into the densely populated world of same old twitter hashtags.

 

In my case, I would go over with the buzzworthy marketing news that circle around my social media profiles and religiously posting my feeds, at the same, because the ultimate purpose is to promote your website, I would recommend selecting out few new ones for personal brand building, comprising of the much less known ones and relate to the target audience on their usual behaviour of what industry trends they are talking about.

 

While doing the ground research through similar social media profiles, particularly Google+ communities, Quora where questions and discussions are put forwarded by marketing community, it can be utilized as hashtags later in tweets.

            Keeping eye on the industry trends with anything that merges into the next big social media change or small but relevant is one of popularizing subject using hashtag.

Recently, intelligent marketers started one unique way of starting and addressing communications where they develop one relevant hashtag and incorporate them often regularly in their conversation. This not just helps to keep their loyal followers engaged but at the same time builds brand relationship and you will over the course of engagement find new followers who would happen to like or comment on your article.

I would also say LinkedIn is one perfect example of networking where usually a professional can happen to see and chances are that she may share and like your article if she finds it useful to her, but you’ll have to do the market research to understand on what topics are trending and has more engagement.

Reviewing your twitter community engagement periodically is a must for B2B marketers. Also, at the same whenever a new content is develop, always think of potential ways to use relevant hashtag to drive traffic and promote content through social platforms.

Here’s a list of few popular hashtags trending in social media for B2B marketing.

#marketing    #brand    #personalbrand

#leadership   #b2b   #smallbiz

#growthhacking    #startups

#contentmarketing    #infographic

#bloggers    #wordpress 

#emailmarketing    #digitalmarketing

#seo   #searchmarketing   #seotips

#socialmedia   #viralmarketing

#smm   #landingpages

 

The social media community is filled with nest where marketers find to cripple, but a little research in marketing will take you to connecting the dots in social media marketing. Considering you find this article of little help, maybe a little better way of finding needle in a haystack. Would love to hear from you back with suggestions if any, we all in the same community; let’s keep learning for the better online community.

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