What is Transactional Email?

by Prasanth Kallay Internet Marketer

Transactional Email is an email letter that is sent as part of your email marketing campaign. It pronounces the end of a business transaction. You would say thanks to the prospect that has turned into a buyer after buying your product or service.

A transactional email gives a lot of scope for you in the sense that it gives you an opportunity to strengthen your relationship with the buyer. In other words you can send new promo codes or discount coupons through a transactional email saying that the buyer can use them during their further purchases. This way you can build a kind of strong bond with the buyer.

A transactional email contains purchase receipts as well. It can be nicely personalized so the buyer feels honored after going through the buying process.