What is the role of SMO in Internet marketing?

Social Media Optimization

Nowadays social media is growing very fast. Everybody is on the social platform. So this one is taking place of good marketing platform. Facebook is one of the best social marketing platforms with billions of user Social Media Optimization refers to the process of optimizing a website so that it can be exposed online on various social media channels. This process can include anything carried out “on-page” such as refining the interface and usability of the site so that it becomes more compelling to the visitors in an effort to help them share it through various social media sites.

Types of social media 

Social media include social networking sites such as Facebook, Twitter, video and blogging sites and social news and bookmarking sites. In general, social media optimization refers to making a website and its content viable and optimized for sharing on social media and networking sites.

In short, SMO is all about pulling your audience in with an “optimized” website and encouraging them to spread your content without any effort on your part.

What a social media analyst (SMO) do?

• Manage and help to create marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Build and nurture social media platform-specific communities and audiences
• Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans
• Assist in link building campaigns in coordination with client SEO goals
• Provide analysis and recommendations as the program evolves and can be reviewed
• Research and administer social media tools on a daily basis in support of clients’ social media strategy
• Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals
• Keep pace with social media and internet marketing industry trends and developments

Ways to Boost Your SMO

1. Create great content. For SMO purposes, content it doesn’t need to belong or drill deep. But it has to be readable, engaging and relevant. 

2. Use visuals to your advantage. Don’t settle for low-quality graphics (like the graphic design tragedy). Keep your production values and standards high so that your content and brand stand out for all the right reasons.

3. Make it easily shareable. Some businesses do a good job creating content and visuals, but they don’t make it easy to share. This is a major oversight! As noted above, content sharing is part of SEO, plus it means that your business is reaching new customers – without paying a cent!