What is the PPC landing page and why use it?

by Roi Sutra Digital Marketing Strategist

It is a dedicated page on which users are thrown after they click on your ad. PPC expert will stress on the landing page after setting up ads because it is as important as creating ads. This page is unlike homepage other web pages of your website.

Think it this way, you searched for acne problem and clicked on an ad but you happen to fall on a page showing you various products and offers. Don’t you’ll feel that you have missed something? Also, you paid the cost of getting your ads clicked by the users.

What a landing page contain?

Loss of link is what you can have if your landing page doesn’t qualify for customer’s expectations. Users looking for a particular problem must seek the solution for that problem only. If they happen to witness something else, you will lose. There is no point in visiting irrelevant stuff.

Why Google ads expert are serious about a landing page?

You may think that you have a well-maintained website why do you need a landing page. Call your Google ads consultant and you will get to know that if you don’t have a serious landing page, you may ruin all the hard work.

The paid advertisement comes on top of the search engine page result because you intently targeted for those keywords. Users may reach you organically as you optimize your site more but here the game is of targeting. You want to target people with a certain problem. Being specific is not bad when you want quick sales, leads, or other desired action. Yes, PPC is quick though not instant because a lot of strategies go in.

Also, if you want cost-cutting or better results in less investment you have to deal with a lot of things like quality score and all. Understand it simply, you have to pay a small fee whenever your ad is clicked but users bounce back because you don’t have relevant stuff down there. All your investment just went in vain. On the flip side, visitors found the extended version of your ads on the landing page and are surfing for more things, it is going to be fruitful.

How you can design your PPC landing page?

Now when you have decided to have a landing page, you are ready to know all know-how of a landing page. Here is a brief on what your landing page should have.

It should have a headline followed by a lucid content. If you want, you can put a sub-headline too. The context must have a clear relation with the ad or the context that users were seeing previously. You can maintain that relationship through keywords which you used in your ads. It should have a clear call-to-action. You can show offers related to your product. It should also carry a brand symbol or image.

For social proof you can put testimonials, it would be great if you put your brand story in brief.

Rest you can search for or reach a digital marketing strategist for help.